What do you understand by Trademarks?

A trademark is a sign, word, design, or emblem registered under a trademark registry by a company or an individual to represent their goods and services. You can avoid infringement or legally battle an infringer by having evidence of first use of the brand. Trademark registration helps the brand to have legal proof of ownership.

What are brand and logo?

Brand/Logo is a sign, symbol or emblem used to distinguish the source of origin. It is used for the identification of the specific quality of the product or service and represents goodwill and the niche of the business. Using a brand for any business for a long period of time can create brand loyalty among customers. A unique brand or logo will leave a lasting impression on the customers' experience.