How Come Up with an Email Marketing that Encouraged Lead Generation!

‘Generating leads’ has all the attention it ought to get now that you are reading it. This blog is focused on covering the practices that can make your email marketing strategies deliver you better results, contributing to your bottom line and not actually pushing your already limited budget on promotion.

Work out a plan for email marketing

The task could be challenging but nevertheless necessary. You are required to collect firsthand knowledge about your target audience, product or service to be pitched in and / or knowledge to be shared. Another most important thing is to have explicit understanding of goals of every single email you plan: want to direct readers to your website; contribute to sales promotion; more turn-ups on your event(s)?

For the strategy you undertake to actually beget the desired effect after you are started with the process, this understanding is of prime importance.

Here’s how to get started.

1.     Build and grow your list
You have all what (the message) you want to share with the audience, your task is to collect as many email ids as you can that can be put together to form a list to email your message to. Ensuring that the email contacts belong to the subset of your target audience is highly important; else, you sure would fall in the trap of high bounce rate, unsubscribing, blacklisting, etc.  Also make arrangements to manage the responses you get afterwards. Give the visitors solid reason to voluntarily give out their email ID to your website.

2.     Plan your content accordingly

Success rate of email marketing is measured to be extremely low but that is because of wrong targeting and sending out bulk email to those who don’t sought your (sort of) services in the first place. Once that is cured, the marketing fails due to ill-planned content (presentation: length, info, text / image). Emails could be supply the reader with information, offers, invitation, motivation and any such reason to click on the link it contained in the form of Call to Action. The better you address What, Why, Where, How, How much, How Often, and Whom , the more readers would like to engage with the mail.  And don’t forget inclusion of mobile readers.

3.     Find the most-suitable email sending frequency

For every brand and for every single product or service they sell and for every kind of email, businesses might have to set a different frequency of sending out mails. Offers could be sent on weekends to brighten up the mood, and knowledge-sharing blogs could be dispatched in an email on Tuesdays.

You have to figure out- what works for your brand and the email you send, but be relevant and stay useful so that an email from you is welcomed by the readers, not directed to the Trash.

Do consider the holidays, festive seasons, hours of rush and other important things you could before delivering a piece of touch-point to your brand to the inbox of your target audience; the impact is all you should expect, managing brand recall when it should.

The frequency of a mail also depends of the specific goal it is created for, so don’t forget that either.

4.     Make and follow a schedule

Schedules (etched keeping in mind the industry, content type and frequency discussed above) are not meant for the readers. However, those (writers, designers, and managers) who are associated with the process of creation and timely delivery of the email, it matters a lot. Having a timeline helps the task get accomplished in appropriate time rather than dragging on for no apparent reason.

Your campaigns could be planned with day 1 dedicated to email presentation and content idea collection; day 2 can be use for actual content creation including the media planned; day 3 could be used for campaign creation, editing & proofreading of content and the testing phase; and day 4 could be when the emails are actually delivered to the inbox!

All the above mentioned steps are written in a manner to be completed smoothly. However, every marketer has his / her way of getting things done in the order he is comfortable with. Get your research and data in one place before moving on to the steps in the manner that best works for you (which you would learn only when you have certain hit-and-trials on your part!).

Just don’t commit the mistake of blasting emails on unsuspecting audience; they might just decide to never again trust you with their email ids after making sure they are unsubscribed from your list. And keep mails conversational so that the reader feels himself to be the ultimate receiver of your offerings and relish the fact so much so he decides to interact and engage in your brand!

For more detail contact us :