Why is Email Marketing Advantageous for Businesses?

Email marketing is one of the most popular and cost-effective ways of marketing online. It is a direct form of marketing communication. It serves many benefits to businesses of all sizes. Businesses can solve their different purposes of reaching out to customers like sales promotion, market research, educating about new products or services, reminders, giving special offers, surveying, etc. It is also a great way of building brand and customer relationship management. There are different formats of emails that can be sent to the customers for the purpose of marketing. One can include logos, taglines, call to action links, and direct response tools like reply, embedded videos and audios in the email. There are many advantages that make email marketing a great marketing tool.

1. Wider Reach: It gives you an opportunity to connect with a large customer base, irrespective of their locations. It is a great way to increase brand visibility and gain credibility.
2. Instant Communication: With email you can broadcast your message instantly to a large list of customers. You can send information about various things like sales, discounts, new arrivals, tip and ideas, etc. You can take customer reviews and conduct surveys.
3. Measurable Results: There are many email marketing service providers that can not only assist you in designing and sending email campaigns, but also track the measurable results of the efforts. They can measure each and everything like, how many people viewed the email, which links they clicked onand what actions did they take. These statistics can help them in contemplating customer's interest and take better waysin their future efforts.
4. Cost Effective: Traditional marketing ways include participation in trade shows, print and other media advertising. The cost of these traditional ways is very high compared to that of email. The cost of sending an email doesn't vary significantly with the number of email subscribers that is the reason it is considered to be very cost effective.
5. Drive Traffic: Many a times customers do not visit a business website or physical store, just because they don't have a reason to do so. In such cases, emails can be a great tool to drive traffic to a website or store. So if you are launching a new product or service, offering discounts, or holding an event in your store, you can grab your customers' attention through emails.
Advantages that email marketing serves are many, but marketers should take care while drafting and sending marketing emails. If these emails are not designed &drafted properly or if the email subscribers are not opt-in the email can land in spams and it can also sabotage the image of the business. It is always advisable to follow ethical practices of email marketing.