Why digital marketing is important

The world is quickly becoming digital. People are consuming electronic content faster every day. Companies and the world in general are starting to recognise the importance of going digital and it is

 1. More Cost Effective 

It is more cost-effective than traditional marketing. This is especially important for small businesses as they don’t have many resources or a lot of capital. New media can provide you with a cheaper and more effective advertising channel. 

2. Use Content to Connect with Customers 

Using digital content either sponsored or free allows you to connect with consumers much more effectively than billboards, direct mail or PR campaigns. The strength of your online presence now directly linked to the success of your business. 

3. Cater to the Mobile Consumer 

Technology has evolved so much that mobile gadgets are no longer considered mere alternatives to personal computers or laptops. Most adults in the US alone always have their mobile devices within reaching distance and regularly use them to browse the internet. The largest group of consumers is using their mobile devices daily, so it’s essential that you use a marketing solution that targets these devices properly. 

4. Realise Higher ROI and Revenue 

By increasing your digital outreach, you can increase your revenue. The more data that you can extract from your outreach campaigns, the better your predictions and subsequently ROI will be. 

5. Track Your Customer’s Journey 

Using analytics services like Google analytics, your digital marketing agency will be able to monitor all your customer’s actions, preferences and get a better insight into their behaviour. Analytics allow you to build the persona of your customer so that you can offer them the perfect experience. 

6. Increased Conversions 

If you have an online business and you are marketing products and services online, you can easily measure your success by incoming traffic that gets converted into subscribers, leads or sales and this way you can calculate and improve your conversion rates. 

7. Encourage Social Media Engagement 

If you want your company to grow, you can acquire new clients using various social media channels. Make sure always to target your customers based on their interests, ages and country. This way, you will be able to better interact with them and encourage engagement through digital media. 

9. Get Ahead of Your Competitors 

Most business have already given up traditional advertising methods and focus instead on Google AdWords, SEO or Social Media. With so many competitors out there it is very difficult to market your  business and get ahead of the pack. But, you can use Google Alerts to get a better idea of where your competitors stand. You can monitor their marketing strategies or products so you can learn things that could improve your own business. 

10. Creating goodwill 

Digital marketing grows from social proof, social media signals and real testimonials from clients who have previously used, joined, purchased or availed of a service or product marketed by your business. Most clients would trust a service or a product when people they know give positive feedback or information about a particular brand. So good recommendation by an individual with a strong following on Facebook or Twitter could make or break your business. 

Conclusion  

It is crucial to understand the importance of implementing digital marketing in your business strategy. The use of new media in the 21st century is not just a wise investment decision �" it’s essential; it’s one of the most efficient marketing channels with many benefits that can help grow and expand your business.