Proofread your work for better readership

Oxford Dictionary has defined readership as the readers of a newspaper magazine or book regarded collectively. Publications of write-ups are made to convey the thoughts of the writers to the target audience. Even this is true for graphical presentations. Assignments and Dissertation are written by the students for the evaluation by the examiners. Thesis and research papers are written for the purpose of getting a higher degree like PhD. Articles are written to eco the opinion of the writer on any particular topic and news are printed to let the readers know about what is going on in any particular field and so on. So when you are putting your thoughts in black and white, you meant to reach those thoughts and opinions to your target audience.

Thus your writing is the only means to convey your message to the readers of your published write-up. So writing the message in clear, unambiguous and error free language is of utmost importance to make your mission successful as writer. Writing in error free language is not the only criteria to have a good readership. A writer, at the same time, has to consider the demographic structure, social ethics and culture as well as the literacy standard of the target audience. If you are criticising an economic policy of the government of a particular nation, you have to take into account the national economic condition of that particular country as the same policy could be proved to be a great one for another country.

There are lot of other factors, which has to be considered if you want to have a good readership, and for this the proofreading of the paper is indispensible. Although proofreading is theoretically confined to find the surface error comprising of typographic error as well as error in grammar, punctuation, use of subject-verb combinations or error in applying the tenses consistently, the scope of the proofreading is being broadened gradually to indicate whether there is any error in logical sentence construction or error in the fitness of the write up for the target readers. Professional proofreaders provide a unique advantage. They usually entrust the responsibility to proofread the client’s articles/assignments/thesis to the experts in the area to which the subject matter of your work relates. 

A quality proofreading is the first basic step before editing your writing to get a good readership. The publication industry has undergone a sea change with the advent of information technology. Now, a lot of write-ups are only meant for digital publication rather than being printed on paper. In case of digital publication proofreading, first, the digital version of the write-up should be compared to the hard copy submitted by the writer to the proof-reader. The reason is simple. In most of the cases the data typing is done by a professional data entry operator from the hard copy first. So a layer of proofreading is also required to find out the mistakes that could be committed by the data entry operator. Thereafter the soft copy is subjected to different layers of proofreading.

However, a quality proofreading is extremely helpful to convey the thoughts of the writer to the readers so as to make them understand what the writer wants to say. As discussed, only a quality proofreading can assure that the published write-up is transparent enough to claim the concentration of the readers thereby increasing the readership of the same, as well as, increasing the brand equity of the writer. Your write-up will earn the reputation and concentration only when you can understand your readers clearly for whom you are writing. You can win the loyalty of your readers only by perfect and meticulous proofreading, by presenting your write-ups and graphic presentation to win the heart of the readers. Importance of proofreading for better readership can hardly be underestimated if you remember one basic principle of writing and that is more the mistakes in language you will commit more will be the gap of tuning in between you and your beloved readers.