PrismA Story by Philip MulsAn afternoon on the waterAugust 2000. With broad smiles on our faces, we raise our champagne flutes in a toast to life. We are a team of young expats on the deck of an Amsterdam canal cruise ship. The sun is brilliant and we are Masters of the Universe. Brent, our CEO, says: “Cheers guys, here’s to our IPO!” while at that exact same moment, behind him up on the quayside, we see two bike-riders colliding into each other. We all laugh, leaving Brent confused in the center, wondering what’s so funny. Wenke, a stunning Dutch blonde who is our Head of HR, puts Brent out of his misery by whispering into his ear what just happened. This gang clustered together two years ago in the hotspot for Internet start-ups that is Amsterdam, psyched by the everything-is-possible feeling embodied by the city. We are in the right place at the right time, personally kick-starting the new economy on the old continent. Putting glass fiber in the ground at an accelerating pace to feed the insatiable appetite for high-speed bandwidth. Feeling privileged and entitled, we’re in the sweet spot of the e-economy right where the smart money predicts maximum returns. Only six months into our start-up, we got noticed by Venture Capitalists and before we knew it, we sold out to one of the pioneer dot-coms in the Valley. At the closing meeting in their San Francisco offices, I stood next to Dave, the buyer’s global VP of marketing, a six-foot-two giant who startled me with his resounding voice: “Did you know we’re paying only 2.2M$ for a full 30-second Super-Bowl commercial, a hell of a deal! We’re on right after Pets.com.” To which I said: “Are we sure we’re reaching our target audience during a National Football League game?” He looked at me with surprise turning into disdain, his face showing his inner dialogue: “This guy doesn’t get it.” and left me at the coffee machine. Back in Europe, each of us now is the proud owner of a ridiculous amount of stock options. Our new owner successfully floated on NASDAQ last month, moving our options deep-in-the-money. The calls do not vest until eighteen months from now but today we are all millionaires, on paper at least. We have the confidence of seasoned entrepreneurs. Surely, this cannot slip away, we have forward momentum. The UNESCO world heritage setting of Amsterdam’s canals is a fitting backdrop to our “Yes, we made it !” celebration. The afternoon sun burns on the water which acts as a prism, breaking the sun’s spectrum into its constituent colors. I look at my fellow entrepreneurs. The girls wear short flowery summer dresses, the men geek t-shirts with the unavoidable funny quotes. Quite the assorted group: Irish, Dutch, American, South-African, Canadian and two Belarussian network engineers who only speak Internet Protocol. Our PR lady Natasha has recently joined from Cape Town, our Ops Director Tony is from Nebraska, they are into a heated discussion on driving Lexus versus Porsche, spending money they do not have. I smile and savor the moment. The future sure looks lavish with opportunity. The prospect of getting filthy rich is wildly appealing and it comes with a feeling of complete freedom. The unrestrained energy we demonstrate as a team comes from feeling unhindered by life’s usual limitations. All the ordinary in life is adjourned until we get to the end of this ride, for better or for worse. Each member of this gang knows that we’re making history here. Stars and planets have aligned in a once-in-a-century fashion for something this extraordinary to happen. Our good fortune brings us as close to immortality as it gets, our horizon is eternity. For the past two years, we’ve been in a state of flow, fully immersed in this challenge that takes all of our skills. We are at the top of our game. Our motivation is intrinsic, the hierarchy is symbolic. We inherently know what to do. Our company’s tagline is “Failsafe”, that is how confident we are. Each of us is a domain expert and as a team, we’re shooting for zero errors. No need for endless discussions, our game plan is crystal clear. We’ve even named our conference rooms after famous prisons to remind ourselves not to waste time in meetings : Sing Sing, Alcatraz, Robben Island. I feel real proud thinking about how we got here, but at the same time, something is bothering me. Staring down at the waterline, the word prism lingers from my earlier thoughts about the sunlight breaking on the canal surface. I know one cannot see what is right in front through a prism because it bends the light. I mentally ‘see’ the metaphor and acknowledge that maybe I have not been looking at things clearly. Maybe my judgment has been clouded all along by the elated mood we’ve been in as a group and the exciting thoughts about unlimited wealth? Deep down I know that this is too good to be true. Our new owner is years away from turning a profit, yet its valuation is sky high. Our stock price is blown out of proportion, based upon unrealistic expectations, emotions really. Anything ‘brick and mortar’ is considered as doomed these days and I for one have a hard time believing that. All said and done, if I could run to the bank and cash in my options at fifty cents on the Dollar, I would do so right now. But the vesting schedule holds me in a golden cage. So I have really no choice but to believe the bubble will not burst. I am resolved to see this through to the end. After all, the stock analysts are falling over themselves to convince the public that this is only the start of the boom cycle. I would be crazy not to catch this strong tailwind of the new economy and miss out on the gold rush. Looking back at myself there on the canal ship in the late afternoon sun, I see myself physically brushing my worries away. I raise my glass for a refill, looking for some liquid relief. I drink and tell myself not to worry. But I also see that the earlier lightheartedness has gone, as if floating on the water, unknowingly, the ship has passed a tipping point… With hindsight, that day on the water in Amsterdam was a defining moment. The dot-com collapse that soon followed turned our stock options into worthless paper. The new economy crashed and burned in a spectacular fashion and the NASDAQ ended the year fifty percent off its March 2000 high. The prospects of great wealth evaporated and we each went our way. Looking back now, we were very lucky coming out with only bruised egos. But in the moment, it felt as if our universe imploded on us, we were reduced to again being mere mortals. Stars and planets drifted back into their normal orbits. I did not get rich there and then but a couple of things I took with me, apart from the new term dot-gone. That feeling of flow, when ego falls away. When actions and thoughts automatically follow previous ones, when one is completely absorbed by an activity without a sense of time. I have been able to capture and bottle that feeling of being in the zone and access it later at times when excellence was needed. And of course that flavor of immortality, there on the water in Amsterdam. Young people celebrating existence, convinced they discovered the elixir of life.
I would not have missed it for all the money in the world. © 2016 Philip MulsAuthor's Note
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StatsAuthorPhilip MulsGrimbergen, BelgiumAboutLiving in Europe, but travelling frequently in US and Asia. I love to combine what I experience during travel with observations and thoughts about the human condition. more..Writing
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