Color
- Did you know that your custom color palette increases brand recognition by up to 80%? A consistent logo and brand, across all platforms, can trigger immediate identification to your organization.
Symbols
- The symbol(s) you choose to make up your logo are what people are immediately drawn to and is the most memorable aspect. Depending on the message you want to convey, there are endless creative options to conceive the perfect symbol for your logo.
Versatile
- Your logo is going to be everywhere: Digital displays (computer and cell phone screens), Big prints (posters or billboards), and small prints (pens or business cards). A great logo is one that not only works across all platforms, but one that looks great no matter how it’s shown.
Simple
- Consumers are bombarded with advertisements everywhere they look. The most memorable logos are the ones that are simple yet effective and have a minimal undertone.
Applicable
- Depending on your unique brand, your logo is going to represent your attitudes, benefits, and overall feel of what you do. If you're a nursing home, choosing a logo that celebrates life (such as a tree and warm colors) would be different from if you were a motorcycle dealership.
Written by Kyle at Mix District Media (http://www.mixdistrictmedia.com)