Top 25 Innovative Marketing Dissertation Topics 2021 for MBA Students

If you are a student of marketing, then you must definitely be having a different perspective to notice things. However, it is not possible to notice things with the same perspective when deciding a topic for the dissertation. So, it is a bit challenging for everyone to come up with a unique idea to write a perfect dissertation. But, being a marketing student, it is essential for you to write a perfect marketing dissertation, and for that, you need to know how to present your thoughts on paper. 

So, to help you with the same, here are some innovative marketing dissertation topics that MBA students can choose in 2021. Have a look!

25 Latest Marketing Dissertation Topics for MBA Students

1. A detailed study of the linguistic influence on product identity.

2. A UK study: How SMEs grow based on their CSR marketing?

3. Analysis of the important factors that are affecting the purchase decisions of fashion products.

4. Apple Inc. Analysis: Innovative strategies through which product marketing is leading to a competitive edge.

5. Can we say that children are autonomous consumers of the latest technologies?

6. Define the most beneficial techniques to build customer loyalty.

7. Discuss the changing demand for products according to the generation change.

8. Discuss the impact of food product labels on consumers.

9. Discuss the major marketing conflicts that a bank or an insurance company faces. 

10. Discuss the necessity of psychographics methods in business schemes.

11. Discuss the pros and cons of successful brand advertising in political campaigns. 

12. Do you think social media is an effective tool for business promotion?

13. Does innovation increase customer retention? A case study of the footwear industry of children.

14. Does the effectiveness of advertising depend on a social network?

15. Effective activities of internet marketing: What are the expectations in the near future?

16. Global firms and their strategies: The comparison between uniform and adaptive techniques.

17. How integrated marketing communication is Influencing domestic tourists to visit ABC city?

18. How much do books cost? The pricing problem of the products that are available in both the digital and real-life worlds.

19. Importance of national culture while branding any product.

20. Leading the pack: How gender of the family leader affects the purchase choices of the family?

21. Learning from across the ocean: Comparing marketing strategies of mobile Telecom sectors in the UK.

22. Socio-economic variance and purchase decisions: How do British consumers choose among brands?

23. The Internet arena: How social media is leading the British firms to competitive advantage?

24. The power of words: How the smartphone industry is growing through word-of-mouth marketing?

25. What are the important factors that are influencing the marketing success strategy?

So, these are the latest marketing dissertation topics. Hope you found them useful. Writing a dissertation on any of these topics will give you a scope of research, and undoubtedly you can mark an impression on your professor and get an A+ grade.

Summary: This article is helpful for students who are confused about choosing a perfect topic for their marketing dissertation.