Create Effective Custom Signs for Your Business

Los Angeles Signs Tech is a custom signs company Los Angeles, provides electric, neon & LED signs & channel lepers services to the greater Los Angeles, Orange & Ventura County.

It’s not easy to attract business in today’s economy. Storefront signs are often used by stores as a way of advertising and attracting traffic into a store. The more personal and unique the sign is, the more likely it is that people will come into the store. In the hospitality and retail industries, it’s generally believed that you have 3 seconds or less to attract a customer. For a lot of businesses a snazzy sign is a great way to get someone’s attention.

Why Have a Sign

First off, your signs should match the general personality of your store. They should show what your store is about. They need to be a part of your company’s marketing plan. Everything about the signs from the font to the colors, style, and type should be part of your promotional and branding strategies. The goal here is to get people to start talking about your advertising. Word of mouth is really the best advertising there is and will attract the most traffic into your store.

Remember that unique things capture people’s attention. Curiosity will often lead to foot traffic which can easily be converted to sales by good associates. This is why it’s important to be original with your signs.

Fonts and Colors

The colors and fonts that are used on your signs are a reflection of your brand and shouldn’t be taken lightly. They need to be thought out carefully. You’re basically making a logo for your store, even if you don’t already have one. You want to think about the type of image you want to project and what you want customers to think of when they think of your store. You also want to consider the sort of reputation you want to build.

You don’t need to be an artist to come up with your own custom sign for your company. You can find plenty of templates and graphics online in order to put one together. Keep in mind that black and red on a white background are the colors that are most visible from far away. Depending on your business’s location and color scheme, this is something you have to think about. You also need to ensure that your font is big enough to be seen from far away. No color will help people see your sign if the font is too small. So think about how far away you want your sign to be seen from and make the font accordingly large.

Location

Probably the best thing about a good sign is it works for you 24/7, but you only need to pay for it once. However, in order for it to be effective, you need people to see it. Place your sign in an area with a lot of traffic, whether it’s car or foot. Consider things such as glare and parked cars when you choose your destination. There’s no point in paying money for a sign that people can’t clearly see. Also take into consideration the average person’s eye level. Place the sign where that is. Think about what would attract them to where your ad is located. Is there something particularly interesting by your ad? That’s a bonus.

Don’t forget that having a custom sign has a lot of advantages and can put you ahead of the competition. The signs are the first opportunity to make an impression on the customer. Make it a good one with a custom sign company in Los Angeles.

Author's Note

Los Angeles Signs Tech is a custom signs company, provides electric, neon & LED signs & channel lepers services to the greater Custom Sign Company Los Angeles.