How to Find the Perfect Neon Sign for Your Business

Los Angeles Signs Tech is a custom signs and one stop Neon Sign company based out North Hollywood, CA provides custom signs services to the greater Los Angeles, Orange & Ventura County.

The key to any successful business is great marketing. Whether you own the best business in the world and sell the most amazing products, if nobody knows you exist it will not be a success. Marketing is all about telling people about your business. It is the art of promotion and advertising. There are many different elements of marketing, from branding to digital and public relations. One of the first places to start with marketing is to think about the branding of your building.

Your building is a great place to promote and market your business to passersby. These are people who may be looking for a service or product you offer, or they may simply be walking past and could be drawn in by your good-looking building. The sign you display is the most important way of communicating what you do and who you are. This is what people will see and it will either attract them into your store or keep them walking on past. Your neon sign doesn’t have to be really expensive and very big. It can actually be very simple and still innovative. The design will definitely require some serious thought, as it needs to be contemporary and designed well to bring people into doing business with you.

So what are the benefits of having a neon sign?

Firstly, it is a great way to connect with existing and potential customers. Most businesses will have at least one or two neon signs to advertise their business to people. Having a neon sign and being visible in this way will have a direct positive financial correlation for your business. You will see various positive effects, from a rise in sales to better customer satisfaction and a good awareness of your business to local people.

Some businesses do make some mistakes with their signage though that can mitigate positive benefits. Sometimes they can be too complex with lots of text and detailed information on the sign, which is really unnecessary. Too much information will be hard for people to read and gives off an unprofessional image. However, sometimes truly ugly and poorly designed signs do became popular and well-known for their uniqueness, but this rarely translates to an increase in sales.

Now you want a sign, what should you consider?

Above all else it must be visible. You need to put it in a place where it can be seen from many angles. If it is blocked or hidden in some way, then it is a waste of money. As well as this, there are some important elements you can think about to make your sign stand out from others on the street. Think carefully about the font size and color, the background design, the colors you use and the quality of any images.

The content of your sign is as important as the design elements. The message you write should be linked to your business and branding. Don’t write anything random or irrelevant to your business. Make it short, so people can glance up and understand your business in one look. Finally, think about adding your contact details if there is space, with a great sign you’ll see lots of customers coming in!