Guide to Various Types of Outdoor Business Signs to Market Your Company

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Signage has always been and will remain a very important advertising component for successful businesses because it reflects the brand and niche of business organizations. Business signs, whether outdoor or indoor, give potential customers an important first impression which could stick forever. It is for this reason that businesses put in a lot of effort into sign installation to enhance corporate visibility.

It is estimated that 8 out of 10 people who are potential customers of an average business pass by the business’s location every month and most of them do not even know that the business exists. An attractive business sign placed at a strategic location will grab the attention of customers more than a business without one. There are multiple options to choose from all providing different features. Knowing more about each option as well as their advantages and drawbacks will guide you in choosing a cost-effective sign installation option.

Electronic Signs

Electronic signs are computerized and programmed signs used by big businesses and brands. They have futuristic features which can relay different messages that have already been programmed. They are great options because a new message can be conveyed without the need to print a new sign. However, the major drawback of electronic signs is their maintenance cost. Electronic signs are also very expensive and only very few businesses can afford them.

Banners

Banners are great outdoor and indoor signs that are good for any kind of event. They are widely used because they are cheap and easy to produce. The major disadvantage is the limited scope of banners. To convey a new message, a new banner has to be designed. Also they can be quite difficult to take down after use.

Channel Letters

Channel letters with LED lighting are signs every business should have if they want to advertise their brands 24/7. They are visible during the day and great at night, so advertising is not limited by the cover of darkness. The disadvantage of channel letters is the huge cost of installing one. The difference in quality between letters made by hand and those generated by computers is another reason why some businesses prefer not to use channel letters.

Backlit Signs

They clearly display background texts and logos which are visible enough for onlookers to see. A Backlit sign is a better option for conveying information about a business in an attractive form. There a varieties of Back-Lit sign options users can pick from depending on the message. Since light plays a huge factor in its functionality, it may not be a good option for businesses that lack constant power supply. Placing it in a bad location will also rob it of its value.

A-Frame Signs

These are fantastic directional signs that aid navigation, especially for people who are new to an area or visiting a building for the first time. They are cheap and easy to customize so a business can produce and use as many they want. A-Frame Signs are not suitable for long distances. Also, customers cannot spot them from far-off because they are often not large enough.