How to Design Custom Led Signs That Really Draw Attention to Your Business

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Custom LED signs are effective advertising tools for connecting with potential customers and the general public. Depending on the nature of your business and the type of message you intend to convey, a lot of planning has to be done if you want it to come out just right. Businesses use custom LED signs to gain business recognition, promote corporate image, convey a specific message to an audience, or to showcase their products on offer. The general purpose is to draw the attention of the audience.

In planning for a design, here are important tips to consider before designing one.

•   Design size

The LED Sign has to be big enough for all to see when it is displayed. Also where it is placed is important. Positioning the sign at a location with physical obstructions will prevent people from seeing the information displayed. Proper sizing will aid visibility if the right text sizes and screen resolutions are used.

•   Identify the target audience

The target audience is people that the message is for. Knowing who these people are will help you decide where best to place your LED sign. Placing a sign at a location where the target audience does not ply through will make the effort of building one useless.

•   LED design features

You also need to decide if you want to use images or texts or a combination of both. For greater value, you could add animation if possible. You also have the option of conveying your message in video form using a colored display via a standard or wide screen. LED signs with video imagery grab the attention of passersby better than other sign types and they are very popular for businesses that market physical products. Businesses that offer services tend to use text Monochrome designs because they are cheaper options and are just as effective as the video option.

•   Display content

Your intended message is the most important feature content to be drafted before building a custom LED display. The nature of the message will determine the form the sign will take. As stated earlier, you can either work with a video or a text option. Regardless of the option of choice, the display will need to be constantly updated with new information periodically. Some signs can be updated easily but more complex designs require the expertise of a professional.

If you plan to install a custom LED sign, endeavor to contract a professional with design experience who will take your design specifications and financial capacity into account when designing one for you. The quality of the display features will increase visibility and message absorption by onlookers. A qualified installer will use the appropriate color combinations and light resolutions when building a custom sign. Beyond that, longevity is guaranteed so you don’t have to spend further in replacing the sign due to damage caused by the use of poor quality materials.

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