Planning an Outdoor Sign for Your Business

Los Angeles Signs Tech offers great sign installation, repair and maintenance in Los Angeles.

Your sign is one of the best ways to promote your business. Without one, potential customers will walk on by and people will struggle to find you. A sign tells people you are there and a great sign invites people to your store or business.

Whether you are going through a rebrand, have just bought new premises, or simply think that now is the right time to redo your sign, there are some key planning elements you need to consider. Sign installation is no quick process. As with any business investment it needs careful thought. So we’ve put together some of the key things you should think about.

Mounted on the ground or on your building?

Firstly, you really have to invest in a sign that is mounted on your building. This is very important. So the decision you need to make is about whether you buy an additional ground-mounted sign as well. A second sign is really helpful if you want to advertise something specific about the business. Perhaps an ongoing promotion, your tagline, the products you sell or something else? This sort of sign is often noticed much more than a sign on your building, so think carefully about what you say on it.

Think about your building

When choosing a sign that is mounted on your building, you need to consider the aesthetics. What kind of building is your business in? What is the architecture like? If you choose something that really doesn’t blend in well or fit, then your customers will find it jarring and probably won’t visit. You can think about different aspects of design, but be sure to keep the look of your building in mind.

Where should you position your sign?

Once you’ve invested in your sign and decided on what will be mounted on your building, you need to decide on exactly where it should be placed. The most important thing is that it is in a place where it is visible all the time. You don’t want it to ever be blocked by a canopy or furniture, as no one will see it. It must never be obstructed.

Size

Once you’ve settled on the place for your sign, you need to think about how big it should be. When thinking about sign installation you must consider where people will be seeing it from. Do you want it to be visible from the road and the sidewalk? If so, how big does it need to be? Walk around your building and imagine you are a customer viewing your sign from different places. This will help you decide how big it should be.

Materials

Finally, before you settle on the final design of your sign, you should research the different material types you could use. Think about what is appropriate for your business. If you run a bar, you will want a sign people can see at night, so you may need to think about one with lights or in neon. If your business is open only in the day, then you would have other considerations.

Sign installation is an important process, so make sure you involve a professional and consider all of these tips!