Custom Made Neon Signs - Which One Is Right for Your Business?

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Your storefront is one of the best ways to advertise your business. It is often the first and sometimes only way a potential customer may engage with your business. As they walk past, they will look and make an instant judgment based on what they see. This is the one opportunity for you to engage them and keep them from choosing a competitor.

How can you make your storefront stand out?

Many global retailers will spend significant sums of money on window displays, window dressing and their store sign. Particularly at lucrative times of the year, like Christmas, you will see shops go all out to make their storefront stand out. One of the ways you can do this, on a budget, is by investing in a neon sign.

Neon signs will attract customers

Not only will a great neon sign attract the attention of potential customers, they offer many other benefits to your business. They can be installed wherever you want, are energy efficient, and don’t require much maintenance. This is really good news, as lots of non-neon signs can look tatty and outdated very quickly owing to poor maintenance. So we know neon signs are the way to go, but what kind of neon sign do you need? There are a few key points you need to consider that will help you choose the right neon sign for your business.

Building size

If you own a large building that is very tall, then you will need a sign that will be seen against this. It will need to be big. If your building is smaller, then you can probably choose a smaller sign. Talk to a neon sign company and see what size they think will work best. Remember, it must stand out to attract customers, so never go too small.

Color and font style

Once you’ve decided on size, you need to think about the design of your sign. Neon Sign Company will probably have lots of designs you could choose, but make sure you think about colors and fonts that suit your business. Also, make sure you match the color to the logo and branding of your store. That way customer will easily recognize your shop from the sign. With font size and style, the most important point is that it must be easy to read. Sometimes calligraphy style fonts may look pretty, but in reality they are very hard to read from a distance. Think about a big font that matches your brand and looks different from your competitors.

What should the sign say?

Finally, you need to decide on what the sign will say. It is your one chance to convey a message in a huge and colorful way, so you need to make the most of this opportunity. You could choose your business name, tagline or logo, but make sure it is snappy and short. Potential customers want to glance up at your building and get the message quickly and easily

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