![]() How can CS:GO grow?A Chapter by lisatehfeverOver the past two years we have
seen Counter Strike: Global Offensive grow dramatically. Specifically, at Katowice 2014 there were
124,000 viewers, and over 1 million viewers at Katowice 2015. Recently ESL and ESEA have partnered together
to host a $1 million CS:GO tournament.
Although CS:GO is clearly growing, how can we make it even bigger? The biggest
way to boost the number of CS:GO gamers and viewers is to penetrate the
Asian-Pacific region. There is such a
large gaming culture in Asian countries, so why don’t we see any Asian teams at
the higher levels of Counter Strike?
ESEA recently created an Asian-Pacific tournament with a prize pool of
$2,000, but does not compare to Dota 2 prize pools in the region. In Asia, gaming is a viable career choice
with gaming houses and an extremely large audience. With only a $2,000 prize pool, how can anyone
feel motivated to play Counter Strike when you can make so much more money in
other games? In order to get Counter
Strike in to the next level of gaming communities and money, it must appeal to
the Asian market. With this new market
there will be new sponsors, leagues, teams, strategies, and stronger, larger,
community. Another way
CS:GO can become a larger Esport is by appealing to universities as a scholarship
worthy, strategic, competitive game. Robert
Morris University in Michigan gives scholarships for Dota 2, LoL, and
Hearthstone, and the University of Pikeville in Kentucky awards scholarships
for LoL, Dota 2, and StarCraft II. If
more schools started provided Esports there would be a larger competitions
between schools, and more people would view gaming as a real career
option. If CS:GO were included in the
array of games played for scholarships, we would see more NA teams playing at a
much higher level than before, and more players as well. Finally, a
way to boost CS:GO’s popularity is to have events televised. Many people don’t know what Esports is and
have never watched a real game or tournament.
Even people who play the games have never seen a tournament. If CS:GO was shown on television, more people
would be aware if its existence and would become interested in the game. There are four majors a year in Counter
Strike, why can’t a small or minor sports channel show it? It creates sponsors, advertising
opportunities, and new audiences. Some
people may argue that Esports do not belong on ESPN or other sports channels. To that I tell them of the time I introduced
one of my matchmaking friends to the world of competitive CS:GO. It was the final map between LDLC and NiP and
he said, “this is funner to watch than hockey.”
That coming from a Canadian tells me that CS:GO can stand a chance on
real sports channels. While CS:GO
has grown significantly over the past year in both viewers, players, and prize
pools, there is still alot of potential growth for the game’s popularity. There are untapped markets that can truly
make the game explode in relevance and popularity, along with prize pools and
sponsors. If CS:GO can be incorporated
into Esports scholarships there will be a more competitive scene in NA and
become a viable career path for many players.
Lastly, if Esports were broadcast on television, the scene would grow
tremendously, encouraging current players to watch as well as people who did
not know Esports was even a thing.
Hopefully over the next year one of these ideas might come to fruition,
in the mean time we can watch the game grow. © 2015 lisatehfever |
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1 Review Added on October 2, 2015 Last Updated on October 2, 2015 AuthorlisatehfeverWestminster, COAboutMy name is Lisa and I went to CU Boulder for Film and Creative Writing. I live in Colorado, but I want to move to California to work in Hollywood, Sweden, or Canada. more..Writing
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