A Quick Overview on STP Marketing Strategy for Writing Your Nike Case Study!A Story by John NoelsNike is famous for producing sports shoes for young people. It is the most popular brand in the market which provides shoes.Nike is famous for producing sports shoes for young people. It is the most popular brand in the market which provides shoes. But while writing a Nike case study, it is necessary to just not know what it sells but also how it sells. When you start researching the Nike company, you will get much information about its marketing strategy, factors, competitors, and many more. And one more thing you need to know is its STP strategy. STP stands for Segmentation, targeting, and positioning. Here you get how Nike does segmentation of the products, which group of people it has targeted, and what is its position in the market. Likewise, when you write a case study, you should use this process to segment into the points, know your target audience and fill them in the right position. Segmentation The first point is segmentation, Nike is segmented in three areas like gender or age, psychological or consumer behavior, and the location to sell the product. Through this Nike has segmented its strategy. Same as, when you write a case study, it is necessary to divide it into three parts introduction, main body, and conclusion. So surely make your case study in this order. Targeting The second point is targeting. Nike has a limited target audience like young athlete males and females between the age group of 16-35. But now it has expanded its business by developing shoes for kids of both the genders. Likewise, before you start writing the paper, know from whom you are writing it and whom to attract. But also remember to choose your target audience that you know would get easily attracted and make the paper more interesting. Positioning The third point is positioning, Nike needs to tell their target audience at which position they stand in the market. By seeing this, more and more customers will get attracted and reach the showrooms of Nike. So Nike does various advertisements to tell people that it is the best shoe-selling company. Same as if your positioning of the heading and words are correct, you can also attract more and more readers to read it. So, make sure you choose the right word at the right place to leave a great impression on the reader's mind. So STP is the method through which Nike has reached success. And also, you can get Nike case study help if you use this strategy in your paper. So make sure you include this strategy in your case study and make it more strong. But first, get all the information about the segmentation, targeting, and positioning strategy and then include it in your paper. This way you can surely get high marks and also impress your professor.
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Added on August 9, 2021 Last Updated on August 9, 2021 Tags: Assignment help, Do my assignment, Nike case study AuthorJohn NoelsCardiff, United KingdomAboutJohn Noels is working as an academic writer at Instant Assignment Help from many years. Till date, he has delivered innumerable high-quality academic documents to the students, and is adept at complet.. more..Writing
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