Zara Case Study: Why Is Zara The Most Preferred Brand?

Zara is surely the first name you get whenever you ask people which is their favorite clothing brand.

Zara is surely the first name you get whenever you ask people which is their favourite clothing brand. This is not only because Zara is easily accessible and it offers its products at a very pocket-friendly price; but also because it always makes sure to update its stock whenever a fashion change occurs in the market.

 

Zara is actually one of the first brands to make changes in its supplies with the changing trends in the market. Zara accommodates its stores with the latest pieces within 2 weeks of their launch while other brands take up to 2 months. The speed and responsiveness of this brand are truly commendable, and hence it becomes one of the most important case study writing topics.

Your Zara Case study will be made as easy as cakewalk in minutes by reading this article.

Let’s begin by understanding what the segments where ZARA enjoys a competitive edge over other brands are!

 

· Producing Just In Time: Zara does not stock a lot. It produces according to the demand made by its customers regarding a particular item manufactured by it. It offers products, clothes and accessories that cater to the taste of its customers from all segments of the society. It makes sure that all of its factories reserve 85% of their capacity to cater to the seasonal demand of its customers. It produces in-house that makes the process flexible, helps in saving cost and also meet the demand of its customers.

 

· Lean Inventory Management: As mentioned above, ZARA produces according to the demand made by its customers. It uses an inventory optimization model that helps in determining the quantity required and shipping it accordingly to all of its stores. The batches shipped are small to prevent wastage and overproduction and also helps in clearing all of the existing stock.

 

· Following An Effective Distribution Method: The distribution network set up by Zara is so efficient that it helps in delivering goods to its stores in Europe within 24 hours of their demand and in its American and Asian stores in less than 40 hours. 

 

· The Fashion Success: It has been explained well in the beginning that Zara keeps its stock always updated with the latest trends and makes sure that none of its customers remains devoid of what is popular these days. All of its stores are well managed, and this can be seen in the success of the brand. The brand is majorly dependent on the services provided by its operations team. The well-managed inventory also leads to high profits for the brand that opens another door of success for it. 

All of these factors have led to the success of Zara overall as a brand. These factors will continue to benefit Zara until a competing brand matches Zara’s pace or comes up with something better, which is really hard to do. 

 

Mention these points in your case study assignment, and you will surely get better marks.

All the best!

 

Summary:

A lot of students generally feel perplexed when they have to study the success of Zara as a brand. This article highlights certain factors that have led Zara to such heights. This will help them in performing their case study in a better way.

 

About the author:

John Noels has been working with Instant Assignment Help for the past three years. He has always come up with exciting ideas to help students in understanding various academic concepts that have enabled them to reach their goals. Other than helping students, he also enjoys cooking and gardening.