Build Your Business through Pay Per Click Marketing

Pay Per Click (PPC) marketing is an internet marketing technique, which is used to generate clicks on ads or for your website. In this advertising model, advertisers pay certain amount to the website owner or the publisher, every time when the ad is clicked. Simply, PPC can be defined as the amount invested to get an advertisement clicked. Moreover, it is also popularly known as “Cost Per Click” advertising or “Banner Ads”. Also, PPC marketing requires bidding on right keywords to get the best results from paid search advertising. Through this marketing model, a business can accurately target its chosen customers and potential audiences.   

With the help of PPC advertising, a customer can access any advertisement from anywhere and at any given time with internet availability. Websites that utilize PPC model will display ads whenever a keyword query matches with the keyword list of the advertisers or whenever a content specific site shows significant content. These paid advertisements are termed as the sponsored ads or sponsored links. The main purpose of using PPC advertising is to evaluate the profitability and effectiveness of online marketing. The basic formula for calculating Pay Per Click is:

 Pay-per-click ($) = Advertising cost ($) ÷ Ads clicked (#)

Usually, two models are used by advertisers to calculate pay-per-click: Flat-Rate Model and Bid-Based Model. In flat-rate model, a fixed price is paid for every single click, which is agreed by both the advertiser and the publisher. Comparison shopping portals use this pricing model to great extent. On the other hand, in bid-based model, a contract is signed by an advertiser, which allows him to compete against other advertisers in a privately-owned auction, which is hosted by an advertising network.
In addition, PPC advertising offers certain advantages to business.

• It helps in enhancing customer base.
• PPC generate leads at low cost.
• It is a quick way to drive traffic to a website.
• It gives businesses the ability to design and control ad campaigns.
• It gives ability to target specific keywords

Google AdWords for PPC Marketing

Google AdWords is the most popular pay-per-click marketing platform. In this marketing model, advertisers bid on keywords and pay for every ad that is being clicked. Moreover, which ad needs to appear on the page and where, is completely based on an advertiser’s Ad Rank. Ad rank is calculated by multiplying two important factors �" CPC Bid and Quality Score.

Pay Per Click Services by Marketing Mindz

Marketing Mindz offers Pay Per Click Advertising services to let business grow their market by effectively managing and promoting their ads. We manage whole ad campaign for our clients for providing this service, and also allow them to choose their ad campaign type i.e. search network type, display network type or both. We also help our clients in managing their Google AdWords by providing them guidance for ad placements and choice of keywords.