Clothing brand

For any brand to sustain it depends on its exceptional quality and reasonable cost, examples P&G and Johnson & Johnson, both competitors but surviving every time with research and development. Introducing new flavors and techniques with formula changes but with the same good.

If we focus one on product, clothes, developing brand can continue for centuries. For any business it should be risk free, min cost and efforts are must. Zivame is inspiration, she was employee software was looking at Victoria secrets for its brand in USA how it’s rampant and sustainable, she saw no such brand in India and saw market here.
Stepping into already market with innovation and exquisite products and services should be the approach. Labor to stitch is cheap, we have designers for less cost, clothes production at lest cost, if we combine all these fields into one umbrella and coordinate from scratch to develop into a brand. Costly products will not survive in a developing country. We should focus on mass market with reasonable cost and quality. Chinese clothes are emerging in USA market because of less cost, as they produce at low cost it is worth for them. But we do have talent compared to them, lot of labor. So Gucci can be made at half the price. But this can be done by pulling the international brands into home and supply at less cost. Or developing its own brand.

It should start with our own design for cloth weaving, designer dress, and wholesale or retailer. This develops its own unique style and brand.

It can be started from scratch, by little investment and then supply to different parts. This has to be optimized and time efficiently used. I have seen few inspiring women who stepped into business of clothing industry.

Start with one retail shop as first base, from scratch- single person controlling every dress, a single dress so should be unique one or other bits it, never into discount sale one price and affordable to mass. Then it will be risk free.