The unprecedented trend of Covid-19 lockdowns and related restrictions with suspension of travel has forced many companies to rethink their overseas expansion and find distributors in India. Many companies are exploring options for diversification of markets and sustainable sales to offset temporary disruption in sales volumes.
SMEs and manufacturers hemmed within borders are looking to hedge risk in the future by ensuring they can move sales from one territory to another in the event of unforeseen circumstances. The past decade has shown we can never be too prudent to forecast the future. The magnitude of current disruption has proved that no region is prone to economic instability.
What’s Your PLAN B?
The pandemic has taught us many lessons. One of them is the importance of having an alternative market when circumstances are not in favour. “Start the process with an experienced and established sales consultant who has a successful track record of customizing the sales solutions specific to your needs to have a successful outcome”. Selloverseas.com experts can guide you on how and where to start for quick results and strong return on your investment.
Drivers of Growth
Product distribution franchise and sales agency are drivers of growth. The extended sales channels are catalyst to reach your sales diversification objectives in the most economical manner and with least financial risk.
In the age of e commerce the sales channels gains more prominence to reduce delivery expectations as they not only act as local stocking point but also collection point for COD orders.
Choosing business distributors, brand franchise in India or bringing on board a commission agent needs proper planning unlike one time sales. The investment in building a proper on channel partner boarding infrastructure and having a documented overseas sales policy goes a long way in reducing some of the initial costs and allows companies to conduct sales transaction in smooth manner within expected parameters.
Before appointing a channel partner or entering into strategic alliance with a distributor or franchisee, it is critical to do a due diligence and check the credit worthiness. A simple check with 3rd party insurer and registrations with local chamber of commerce or having import/ export reference as approved by the local regulating authorities goes a long way in planning joint marketing actions which are essential for any long term relationship.
Selloverseas consultants work closely with manufacturers and franchisors to build a customized approach as they understand that each company has a different value system and vision while venturing into a new overseas market.
How to Approach
There are two distinct approaches for companies to plan and find distributors in India namely passive and active. Passive approach includes POSTING through your dedicated dashboard to connect with online database and casual visitors to Selloverseas.com. Active approach includes all the elements of passive approach plus additional shortlisting from offline database and field calls by Selloverseas field team to promote and connect with decision makers in the field.
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