How to choose the best marketing technique

Marketing is a crucial part of every business and this is why it has to be handled with care and professionalism. Marketing can be the reason for a huge success or a quick demise. Many business owners know that they need to advertise but simply don’t know how to do it and what the best marketing strategies for their business are.

It is not always easy to know what to do as every business is different and what might work for one company might not work for another. Let us take a look at some of the most popular marketing strategies nowadays and the types of businesses they are suitable for.

1.      Social media marketing

Social media marketing is great because it relies on people’s fondness of sharing and recommending. Let’s face it �" liking and commenting on Facebook and other social networks can be addictive at times. Sadly though, many people ignore this marketing technique because they think it can’t be used for their business.

Granted, some businesses are more difficult to market than others but it is never impossible. All it takes is some creativity. A travel agency for example will have an extremely easy time marketing its business on social networks unlike an insurance company. But does that mean insurance companies should not have a fan base on Facebook? No. Every business can take advantage of cheap (or even free) marketing by taking a more creative approach. For example, an insurance company can share an article about the top 10 weirdest things that were ever insured.

2.      Leaflet distribution

Distributing leaflets and flyers has been around forever but is often regarded as an ineffective marketing strategy. While there is no real way to measure the results accurately, this technique still works pretty well. If you are a restaurant owner for example, leaflet distribution near your location can be very profitably. This also works for other types of venues such as clubs and it could even work for online businesses (but that doesn’t happen often).

The main concern people have when it comes to leaflet distribution is if their leaflets are actually going to be given to customers or thrown away in the bin. Thankfully, companies nowadays are using GPS trackers to keep tabs on their employees and they even hire supervisors to make sure everything is distributed as intended. Usually the leaflets that are left over are returned to the client. Some companies which offer leaflet distribution also design the leaflets for their clients for free when they order a distribution and printing package.

3.      Word of mouth

Word of mouth works for all businesses without exception. Numerous studies show that people are more likely to buy something recommended to them by friends and family than something advertised on TV or any other media. This is also why social media marketing works so well.

However, it is not an easy task to make people like something so much that they start recommending it to their friends or relatives. You will have to be exceptional in everything you do from the products you sell to how you sell them and of course offer the best customer service in order to stand out from the crowd.

Some forms of marketing work for all business, others not so much. You will have to learn to recognize what is a waste of time and what would work really well. Creative thinking and imagination can help you turn a marketing strategy that is seemingly unsuitable for your business into a successful one if you do it right. As a matter of fact creativity and imagination are the pillars of successful marketing.

Author bio: Linda Dell is a marketing expert with over 5 years of experience. She uses different methods for different clients and she always trusts the leaflet distribution team when it comes to effective offline marketing.

 

Author's Note

Marketing is a crucial part of every business and this is why it has to be handled with care and professionalism. Marketing can be the reason for a huge success or a quick demise.