Sainsbury UK Based Retail Company

Sainsbury is an UK based retail supermarket which also called Sainsbury Grocery Market. The growth of the discount retailers, food price deflation, ongoing price competition and the continuing pressur

The UK retail sector is evolving rapidly in line with changing consumer behaviour. People are shopping more often and are buying fewer items on a typical trip. Furthermore, customers are seeking greater choice, speed and convenience, as well as high levels of service, however they choose to shop. The grocery market continues to experience price competition and food price deflation, and the growth of discount retailers and new online entrants to the market have changed the competitive landscape. In these conditions, it is clear that grocery retailers must adapt to stay ahead.

The UK grocery market will remain competitive. The growth of the discount retailers, food price deflation, ongoing price competition and the continuing pressure on consumer expenditure look set to continue throughout 2016. However, we have a business that is well-placed to navigate this tough trading climate and we have significant opportunities to grow our business and accelerate our strategy.

Customers are at the heart of our business and our success and future growth is based on being able to anticipate and then deliver to their needs. Customer insight informs the decisions we make; for example, customers told us they wanted pricing to be simpler and clearer, so we have replaced many of our promotions, multi-buys and Brand Match with lower regular prices on the products that really matter to them. This has been well received and has helped drive significant increases in the number of transactions through our tills and the volume of products we sell.

Our strategy is to enable our customers to shop with us whenever and wherever they want. Our supermarkets are the right size, in high quality locations and we continue to invest in them. By regularly reviewing our ranges, introducing new and exclusive products and opening Argos stores in sainsbury's supermarkets, we have increased trading intensity in supermarkets. We have further invested in our store estate by refitting our General Merchandise and Tu clothing areas and bringing in the right ranges to serve local customer needs. We will increase investment in our supermarkets in 2019/20.

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