Medical Aesthetics: Redefine Beauty through Medical Expertise

In the pursuit of self-reinvention and confidence, medical aesthetics emerges as a powerful tool for reshaping not only the outer appearance of individuals but also their lives as well.

Medical aesthetics is a growing area of modern medicine that focuses on improving the cosmetic appearance of an individual through various medical treatments. The idea of medical aesthetic treatments has been around for centuries, with the first record of performing these procedures being found in a medical text from ancient Egypt in 1600 BCE. People in Egypt used different oils, waxes, and salts to change and improve their appearance. A more detailed description of plastic surgery and aesthetics can be found in ancient India, with the clinical text on Indian operations, the ‘Sushruta Samhita’ written around 800 BCE, which focused on a good understanding of human anatomy and provided information on surgical instruments and reconstruction techniques of noses and cheeks. 

With technological advancements, medical aesthetics became increasingly popular in the late 1800s. By the end of the 20th century, there was a well-documented history of cosmetic procedures such as eyelid surgery, facial lifts, breast implants and augments, hair transplants, fat reduction, and skin resurfacing. However, Botulinum toxin was the real game-changer when it was approved for cosmetic use by the FDA in 2002. Afterwards, in 2003, the FDA approved Hyaluronic Acid Fillers (HA dermal fillers), bringing the much-anticipated innovation to all types of face and non-face augmentation products.

According to the Roots Analysis, the global medical aesthetics  size is estimated to grow from USD 35 billion in 2023 to USD 102 billion by 2035, representing a CAGR of 9.4% during the forecast period 2023-2035.

Therefore, over the years, technological advancements along with the desire for longer youth, the influence of social media and the hype bolstered by some beauticians and aesthetic practitioners has contributed towards the demand of medical aesthetic treatments. These treatments have become increasingly popular due to their applications in slowing down the aging process. It is interesting to note that nearly 33 million medical aesthetic procedures were performed in the year 2022, worldwide. Moreover, at present, women dominate the medical aesthetics industry with over 90% market share. The popularity of these treatments has had a significant impact on the practices of many cosmetic dermatologists and general medical practitioners as well as plastic surgeons and dentists. Therefore, several medical aesthetics companies are now offering medical aesthetics products and devices that offer better results with minimal downtime.   

Medical Aesthetics is an area of medicine that specializes in improving the cosmetic appearance of an individual through non invasive and minimally invasive procedures. It combines the expertise of the medical field with aesthetic sensibilities to tackle a variety of cosmetic issues and promote overall health and wellness. Medical Aesthetics encompasses a wide variety of treatments, including injectables, such as Botox, dermal fillers, chemical peels, aesthetic implants and professional laser hair removal and body contouring devices. The aim of aesthetic treatments is to achieve a natural-looking result while taking into account the individual’s unique characteristics and preferences. 

These treatments can help in treating skin abnormalities, such as scars, laxity, wrinkles, moles, pigmentation, and liver spots (age spots) by boosting collagen, reducing fine lines and wrinkles, lifting flabby skin and skin rejuvenation. In fact, medical aesthetic treatments can also help in reducing excess fat and cellulite, unwanted hair, and spider veins. Most of the medical aesthetic procedures involve fewer complications and shorter recovery periods, making them a promising alternative for those looking to improve their appearance.

Out research methodology is robust and includes data triangulation based on bottom-up and top-down approaches. We validated the approximate market number with the help of primary research. Secondary research was conducted to find out detailed information about mergers acquisitions, collaborations, joint ventures, and agreements. At the same time, we have derived significant information about the market dynamics associated with growth drivers, trends, and obstacles.

Moreover, the research analyst has adopted several research methodologies such as Medical Aesthetics service providers: current market landscape, company competitiveness analysis, technology competitiveness analysis, partnerships and collaborations analysis, funding and investment analysis, licensing deal structure, market forecast and opportunity analysis to extract information about the current trends and industry developments that will drive the market growth in the forthcoming years.

The emergence of COVID-19 has brought the world to a standstill. We understand that this health crisis has brought an unprecedented impact on businesses across industries. However, this too shall pass. Rising support from governments and several companies can help in the fight against this highly contagious disease. There are some industries that are struggling and some are thriving. Overall, almost every sector is anticipated to be impacted by the pandemic.

Applications Offered by Medical Aesthetic Products / Devices

1. Enhanced Appearance: The main advantage of opting for any medical aesthetic procedure is the improvement of one’s physical appearance. These treatments can be used for any body part, resulting in more youthful, revitalized, and nourished skin.
2. Better Health: These treatment options offer various health benefits as well, such as Botulinum toxin helps in limiting sweating and migraines. Moreover, body contouring and breast reduction procedures can help in overcoming physical discomfort experienced on a routine basis.
3. Long-lasting Results: These treatments typically offer results that stay for longer durations of time, making them a promising alternative for people tired of visiting salons after short intervals of time.
4. Increased Self Esteem: Physical appearance can significantly impact a person’s confidence at times. These treatments help people to feel more comfortable in their own skin.
5. Low Maintenance: The affordable cost and long-lasting benefits of medical aesthetic treatments make them a suitable and low maintenance option for the end-user.