Waiting for the cycling world ready over 20 events throughout

A vast series of shows and events to get to sprint to 29 September and begin the cycling world 2013.
 
A mix of promotion and initiatives to give the best possible emphasis to an event of enormous appeal, exceeding the sporting event tout-court, with a significant impact on the territory. sleeveless cycling jerseyFrom the beginning of September, therefore, with the first event scheduled shortly after mid-August, in all four municipalities of the province affected by the event rainbow, cycling enthusiasts, locals and tourists alike can enjoy every day of waiting thanks to the rich schedule presented this morning (Thursday 1) at the Palazzo Ducale, during the press conference which was attended by the provincial councilor for tourism and economic development Francesco Children, Councillor with responsibility for sport in the province Luigi Bruni, the mayor of the Municipality of Lucca Alessandro Tambellini, the Councillor for Sports of Capannori Pierangelo Paoli, the mayor of the municipality of Monte Carlo Vittorio Fantozzi, the Councillor for Sports of the Municipality of Sandro Porcari Solimando, Massimo Marsili for the Chamber of Commerce, the provincial president of the Federciclismo Gianfranco Battle , the coordinator of the Organizing Committee of the World Cycling Lucca, Lionello Stefani.
 
The province of Lucca at the starting row over twenty ad hoc initiatives and side events: themed exhibitions, sporting events designed to involve young people and families, film festivals and film screenings on cycling, photography competitions, installations created by students , parties and sports pedal through the historic villas with tastings of typical products.
 
Already at the beginning of the summer, the authorities have publicized the event during some of the most important festivals in the area, such as the Summer Festival and the FestivalGaber.
 
A substantial promotional campaign - which is in addition to the one promoted by the Organizing Committee at the national and international - will be based in their own these days and includes several initiatives such as the installation of "green sculptures", positioned in strategic places for tourism in Versilia , the use of a varied package of advertising material such as banners, posters, pennants, posters, totem posters and distributed in the most populated of the capital, and the bathing establishments throughout the province. cycling bandanas A strong commitment, both in terms of side events at the World Championships, both in terms of promotion, built in a shared and coordinated among the agencies involved, pooling resources and creating synergies.