How to Do Content Analysis in Research for Sociology Assignment?

Researching for sociology assignment is a tough task. Therefore, this article explains the content analysis research method to make it easy for you.

Researching for the sociology assignment is a task that troubles many students and induces them to take sociology assignment help from various websites available on the internet. Therefore, to help you and your peers, we have decided to come up with this article. Here we will explain an amazing research method known as content analysis. Read the next section to know about it.

How to Do Content Analysis in Research for the Assignment?

Content analysis is a technique used by researchers across the globe to study the subject matter. Using this method, they analyse materials, such as audio, video, textual evidence, etc. to gather information on the topic. You can also use it to research for the assignment. Wondering how? Well, here we will share a few easy-breezy steps to help you do it. Now it’s not the time to be lazy, so wake your mind, and focus it on the below-mentioned points.

Step 1
Prepare the data 

Data for research can be in the form of audio, video, text or audio-video. Before going ahead with the analysis, you need to prepare this data collected from varied sources. Now you must be thinking what we mean by preparation, right? Well, analysing the audio just by listening to it sounds tough but, converting it into written form makes this task easy. Getting our point? We want to say that transcribe the visual, audio or audio-visual data to analyse it properly.

Step 2
Identify the unit

Everything needs a unit for analysis. Therefore, the next step after preparing the data is to identify the units. The units for analysing the data or information can be themes. The theme represents a particular idea. This idea can be a single word, sentence, or phrase. While implementing this step, keep in mind the overall objective of the research and decide the units accordingly.

Step 3
Develop categories and codes

After identifying the unit, you need to develop the categories and codes for analysis. The category and code depend upon the type of research approach and the sources of data. There are two approaches. Let's have a look at them one by one.

Inductive approach: This approach has the objectives of developing fresh theories. To come up with a new theory, it becomes inevitable to analyse the secondary sources.

Deductive approach: This is the approach where you intend to draw conjectures from the existing theories. Therefore, here the analysis of primary sources becomes necessary.

Step 4
Pretest the code

You may be aware of the fact that quantitative research is first conducted on a small sample. Similarly, for the qualitative research also, first you need to test the codes and categories on a sample. This will reveal whether they are consistent or not. If they are inconsistent, then you need to re-code and re-categorise.

Step 5
Apply the codes and categories

After you become sure of the consistency of the codes and categories through the sample test, the next step is to apply them to the entire data set. Remember, after their application, you need to recheck their reliability and validity.

Step 6
Draw inference & present results

The last but not least step in the process of content analysis is to draw inferences on the bases of the codes and categories. After drawing the inference, present them in the form of graphs, tables, or charts. Further, you must keep in mind that these results should be presented in a manner that it becomes possible for the reader to understand easily what the inference is based on.

Researching for sociology assignment is not a tough task. We are taking your leave with the hope that you will be able to accomplish this task effectively using the content analysis method explained by us. And, in case you have any doubts on how to use it, then please go through this document again to get the confusion cleared.

Author's Note

The author is an academic writer associated with Global Assignment Help Australia. In addition to this, she is also a research scholar and an ardent traveler. Further, she has saved the grades of many students by providing them Sociology Assignment Help.