Starbucks Company Culture

The company experienced several dowturns because of culturual issues. 

 

Patriotism and differences in culture and heritage, which may affect the quality and standards of products, were ever present in Starbucks expansion. 

 

Cultural problems cannot be solved overnight, thus Starbucks (visit site dealt with them slowely but surely. Rather than excerting efforts to accomplish rapid changes by making the host country’s market follow the company’s own culture and business practices, they took an “act local, think global” attitude. Starbucks believes in achieving success through long-term plans and operations. 

 

The company sets diverse strategies in each market to make the Starbucks experience an integral part of the country’s culture. In Saudi Arabia for instance, Starbucks faced an issue with its logo, Starbucks’ logo represents a mermaid wearing a crown, but in Saudi Arabia, a very conservative country, female representations are not allowed, thus the logo was judged inappropriate and Starbucks had to adapt its logo to the country’s culture and the mermaid had to be taken out.  (

 

When we look at the Starbucks logo in Saudi Arabia Today we can only see the mermaid’s crown. Starbucks also encountered cultural barriers in its expansion in China, though China represents great opportunities because of its big population and impending growth, coffee is not a Chinese tradition nor they even had a “coffee culture”. 

 

Cofee was considered a western commodity and dosen’t go well with chineese food, cultures and traditions, tea is the established beverage. The Company showed adaptation of Starbucks products to Chinese standards and culture by producing tea based drinks with Chinese spices and flavours. 

 

Culture is being represented in various areas such as history, behaviour, faith, mentality and lifestyle, people around the globe come from different world view and experiences which make culturzl clashes inevitable. These differences result to issues such as requiring cultural sensitivity in doing business abroad

 

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