Brands that use emotional branding

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Emotional branding

Branding is the process of designing a name, logo or something that the unique identity and differentiate your product from other products. Emotional branding is the process through which emotional connection is created to grab consumer attention emotionally to fulfill its needs.  It converted into brand loyalty after some time in future.

Below there are 12 examples of viral commercials that are used to burn the stimulation emotions:

1. Apple celebrates those who think differently and encourages us to do the same.

Apple executes the emotional marketing and its campaign name is Think Different. Apple cheers to people who think uniquely and which impact Apple Company positively and winning various awards for this emotional branding. Also 1998 they awarded for the best commercial.

Another fascinating thing in the campaign of Think Different is the word Different, here this is treated as a noun. Here they ordinary people to do the same.

2. Google‘s apps emotional branding.

Google Apps smartly used emotional branding by conveying the message that they are designed to help or save lives of other. Google search stories show the chain of videos so that person used Google service to cope up with the problems and improve the way of living

Here they show a particular video that how a rescue helicopter was helping to save the lives of a whole family member with the help of Google Map.

3. Nike tells us that greatness is for everyone; it’s up to us to find ours.

The most motivated lines that Nike used as an emotional branding that is: “Greatness is in every person but it is up to us that to find in ourselves”

This Nike commercial to eliminate the myth that greatness is a God gifted and can be found in only a few people. Always remember greatness lies in every individual. To achieve greatness you must have a right amount of passion.

4. Volkswagen scraps one in fifty cars to ensure that we get only the best.

The challenge for the Volkswagens is selling a German car to Americans after 15 years of World War II.

Volkswagen’s Lemon commercial that contains a Hurry which had a small stain on the chrome band on the glove compartment, and had to be replaced.His marketing campaign is very simple but effective, which distinguish Volkswagen from other cars makers.

5. With Canon products, no dreams are too hard to reach.

Canon has use commercial to show that no dreams of any children are hard to achieve if they use Canon products. In his commercial, they tell the story of the child who wants to become a movie director and he is accomplished due to their cameras and shows that without it his dream would never come into reality.

6. Red Bull pushes you to achieve the impossible.

Red Bull’s the way of depicting the brand uniqueness has always turned around life-threatening sports.

Like From falling a man off the edge of the atmosphere to presenting the coolest bicycle aerobatics, Red Bull commercials are always implanted a sense of wonder and adrenaline. Its videos are very motivated that feel people to achieve anything that any want.

7. Lego helps children express their imagination and feel proud of their creations.

Toys play an important role in the children live because toys have the ability to provide the channel to the child to its unlimited imaginations.

So for that Lego bricks utilized the building block so that children can convert their imagination into reality.

8. America is Beautiful and Coca-Cola is for everyone.

Coca-Cola is always shown its commercials that based on diversity and support that diversification. His all commercials are the proof of that.  In his video, he sang a song in different languages that tell everyone that it is his diversity that helps America to modify that what it is today.

9. P&G reminds us that our mothers are the pillars of our lives.

Moms are the biggest and dearest consumers of various household products so that P&G’s remind us that our mothers are the important supporter of our lives.

The commercial tribute to mothers by focusing on the mother of the Olympic participant. It tells us that most of us maybe will not be there where we are now if we do not have the support and love of our mother.

10. When you can’t find the right words, Spotify can help you say it with a song.

This commercial is ideally fit for the youngsters. When they have face problem to find the right words to talk about what happens last night. They use a Spotify function to share a song rather than words.

11. Patek Philippe watches are valuable because they are meant to be passed down generations.

Patek Philippe watches are reliable and most demanding become they are proof to pass out over the next generations. Its commercial represent his message that you actually not own a Patek Philippe. You just look after it for the next generation.

12. Heineken is the ultimate companion for a bros night.

A typical girl’s night may always consist of watching TV and movies together along with snacks.

But the Heineken commercial pokes fun and show that a featuring group of men going crazy for a numerous show “Men with Talent”.

Participants display all sorts of talents, which all happen to contain Heineken beer.

Allow your customers to connect with your product through emotions rather than features.

When you selling your product it is very easy to explain all its features deliberately. As features are the products things that are beneficial to your customers.  But here you forget the emotions that help your brand to engage with your customer. Here emotional play an important role to encourage your customers so that they share their reviews about customers with their peers as well.

Author's Note

I am a professional writer and live the USA.She is also help Student assignment service online

Reviews

[Quran Pak]

The Pillar of Islam is the 5 key demonstrations of love that shape the underpinning of a Muslim's religion and practice. These support points include the Shahada (confidence), Salah (petition), Zakat (good cause), Sawm (fasting), and Hajj (journey). Every Pillar of Islam is basic for encouraging otherworldly development, moral direction, and commitment to Allah. Together, they guide Muslims in their typical lives, advancing concordance, empathy, and obligation inside the worldwide Islamic people group. For more about it: https://dawateislami.net/

[JStane]

Branding it is important part of marketing plan writing . All companies develop their product in different ways and emotional branding is relatiwely new way . I like emotional branding of Apple and Volkswagen , it is interesting thing.

[Rico Shenk]

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