Google AdWords fully automated ads & campaigns for marketing of your Business

According to the research done by direct marketing association, the digital marketing industry to be worth US$62 billion in 2017 with growth rates significantly outperforming any other Ad type.

What is Google AdWords?

Google Adwords is an online advertising service developed by google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. It is nothing but an online advertising service designed and developed by Google to help stakeholders or marketers to reach their customers instantly. This helps our website to reach the top of the search results hence making it most visible to users.

When people searches something on Google for particular term, say ‘digital marketing course’, Google will throw a list of searches related to their search. But practically if you observe closely, you wail come to know that the top and the bottom results are generally adds this is the result for Google AdWords.

What is PPC?

PPC stands for pay-per-click, a concept of internet marketing in which companies pay a fee every time one of their ads is viewed. In other words, it’s a way of buying visits to your website, rather than “earn” those visits.

Search engine advertising is one of the most well known forms of PPC. It lets advertisers bid for ad placement in a search engine's sponsored links when anyone searches anything that is related to their business. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the results page.

Every time our ad is clicked and a visitor is redirected to our website, we have to pay the search engine a small fee based on the bid auction and quality parameters. This process allows advertisers to attain potential customers at a cost that suits their budget. It’s basically a kind of auction.

TYPES OF PAID CAMPAIGNS

In digital marketing the simplest ways to categories Paid Ads are to fragment them into Search Ads and Display Ads.

Search Ads �" These are programmed to emerge when the user is already searching for an answer or product. The most usual form is a Google Add is the paid-for results that show above other results when you use Google to search for something.

Important factors in search ads

1. Targeting �" For instance, your ads will be shown in the geography that you choose (you can go as specific as the ZIP code)

2. Search term and keyword �" What is being searched for by the user + the keyword that you optimize the ad for?

3. Ad copy relevance �" Ads that appear for a specific search term should be relevant. For example a search for digital marketing course should not show result of engineering courses.

4. Landing page experience �" How relevant is the landing page to what the searcher wanted? Did he get what he was looking for?

5. Conversion rate �" This is again controlled by relevance, landing page quality, and experience.

6. Bids �" If 2 advertisers have perfect ads and landing pages, the higher bid will get preference over the lower one.

7. Quality score: Quality score again depends on all of the other factors mentioned above. So, it’s more like a cycle than everything else. Everything is interrelated.

Display Ads �" These are the ads that show up on websites affiliated to search engines. For instance, the kind of ads that play before watching a YouTube video or the banners are arise alongside the unique content on a website.

Following are the important aspects of display ads in Google Adword.

1. Keywords �" The ads are displayed based on the keywords that they are optimized for.

2. Placements �" Placements are nothing but the websites on which you want your ad to appear.

3. Remarketing �" This helps you reconnect with your existing website visitors.

4. Topic �" There are specific topics in AdWords, under which all websites are grouped.

AdWord is an effortless form of digital marketing to rank your website and grow your business.