Traditional marketing Vs Digital Marketing & its Techniques

According to the research done by direct marketing association, the digital marketing industry to be worth US$62 billion in 2017 with growth rates significantly outperforming any other Ad type.

WHAT IS TRADITIONAL MARKETING?

Traditional marketing is a broad concept that includes many forms of advertising and marketing. It is the most known and recognized forms of advertising. Traditional forms consist of print, broadcast, direct mail and telephone. Since it has many forms, almost all companies, small or large, use this kind of advertising, depending upon their marketing budget. The main job of traditional advertising is to create brand awareness.

Benefits of traditional marketing

Traditional marketing methods have a higher success rate and it is proven over the years. The forms of traditional advertising are not limited to a specific type of people, as it is exposed to all and can be seen by all. Anyone with an access to newspaper, direct mail, television or radio, can know about your business. You take efforts to take your business to the potential customers, and not the other way round, which is why traditional marketing is successful.

One of the major goals of organizations is to reach maximum of the target audience, to grow and maintain loyal customers. It is easy to reach the target market through traditional advertising. Traditional forms like fliers, pamphlets, newspapers, magazines, books etc. can be preserved and kept for and can be taken anywhere as hard copies without any internet connection. People often better understand the ad through a traditional form, as it is familiar and creates a connection with people who have always been exposed to traditional ads only. Especially the older folks associate more to traditional ads, as they wouldn’t be able to navigate through the internet. Paper marketing is studied to be more effective in processing and recalling the add

WHAT IS DIGITAL MARKETING?

Digital marketing is the method of advertising, and reaching out to potential customers, through digital methods like websites, blogs, social media and other paid campaigns.. These are considered less costly than traditional forms and can be used by the smallest of small businesses too. Online marketing allows a marketer to target the whole world.

TYPES OF DIGITAL PLATFORMS

Digital marketing includes search engine optimization, content marketing, banner advertisements, analytics, Google AdWords, campaign marketing, e-commerce marketing, social media marketing, e-mail, e-books, etc.

WEBSITE is an online presence of the organization which displays the company’s offerings, products, contact, etc. users generally refer to the company’s website to know about the products and services.

SEARCH ENGINE OPTIMISATION focuses on getting a higher listing in the search engines results, thereby increasing organic traffic. With millions of search queries done by consumers on an daily basis it’s imperative for an business to have an presence on search engines.

CONTENT MARKETING involves creating unique, useful, distinct, and crisp content about your business to make the customers interested to read. This content may be published on the website or blogs, to help potential customers know better about the organization.

BANNER ADVERTISING is done to attract attention of users, on the websites, to generate visits on our website. They are made eye-catchy, crisp and make users curious.

GOOGLE ANALYTICS is a premium web analytics service offered by Google that tracks and reports website traffic, free of cost. It shows how the website performs, how many visitors viewed the website, how long they stayed, etc.

GOOGLE ADWORDS is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. This helps our website to reach the top of the search results hence making it most visible to users.

SOCIAL MEDIA is the most popular method of digital marketing due to the vast population of social media users. Facebook, Instagram, LinkedIn, YouTube, etc., are rapidly developing and providing a platform to advertise.

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Benefits of Digital Marketing

Businesses of all sizes can use digital means or marketing, as costs are lower. It provides a global reach at the marketer’s convenience. Target audience can be reached in a cost-effective way, and results can be measured efficiently. This is a more personalized method of marketing in which we can connect to the customer and notify them about updates and offers. It creates credibility and builds reputation of the business, hence increasing the number of loyal customers. The customer can access the websites at their own convenience 24/7. Digital marketing is a faster, developed and easy way of advertising.

People nowadays choose digital marketing over traditional marketing due to advantages like 24/7 accessibility and wider reach. These methods are easy to use and can be performed by anyone.