5 effective design tips to create clothing company logos

Design tips for your clothing store

Your clothing store has the best styles in town. Styles fresh out of the runway fill up the racks in your store. There is always something fresh and fashionable for every customer who visits your store. But does your logo also have a similar effect on them? If not, now is the time to act. 

94% of the first impressions of a brand depend on the designs alone. And your logo is perhaps the first visual that most customers encounter. So, if you want customers to look at your clothing company as a trusted name in the world of fashion, it is not enough if the clothes you sell look stylish. Your logo has to be too. It should be a reflection of what your brand offers. 

How important is the logo design for a clothing company?

When the clothing brand, Gap, rebranded, the reaction it received was everything a marketer dreads about rebranding campaigns.

How important is the logo design for a clothing company?

When the clothing brand, Gap, rebranded, the reaction it received was everything a marketer dreads about rebranding campaigns. 

When a brand considers changing its logo, it should be because of a significant internal change. But without any changes in its offerings, when Gap decided to change its logo without a solid reason, it faced severe backlash from its customers. The brand had garnered a loyal customer base over the years and customers did not find a need for replacing the iconic logo they were fond of. 

The brand, however, was quick to react. It heeded the preferences of the people for whom the brand exists and switched back to its old logo. This is a great lessons in rebranding. It is also one that shows how important the logo is for a clothing brand. 

But how can you be sure that your clothing company logo strikes the right chords in the hearts of your customers? Let’s look at some design tips to get your brand the logo it deserves.

Author's Note

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