CAN YOU MAKE IT SIMPLE?

The mystery of simplicity.

"Mr Jones can you have it simple?, most of us at the command prefer it simple".... Were the last words of Captain Marvel of the Eastern Naval academy of Michigan. On the phone with Jones Parker the country director of Elevate Fitness.

Jones let out a sigh of relief as he sunked into his couch. He has just returned from a business trip, trying to figure out the best fitness helmet designed to ship over to the Naval academy next week. He had 2022 models, so he was hesitant to ship them out.

He had tried to explain to the captain that the new models will hit the market in the coming weeks. In a bit to pretty market their new models. He had asked the captain to imagine a helmet that can dictate and alert danger. And cannot easily be destroyed by the strongest of metals.

There was Dead silence over the phone, the captain kept quiet. Mr Jones thinking his pitch had stunned the captain but his response was calm and brief. " Mr Jones, some of us prefer it simple"...
Instantly, Mr Jones discovered something new, that his pitching might be able to break down walls of Jericho. But not everyone wants sophistication, most people want it simple.

In the speed and surge of technological advancement, sophistication in business models and wealth decentralization. There are many people who still wants it simple. Let's not forget that. They are not interested in flying the first class, using the convoys, as long as they can get to their destination. They live in low class areas, they eat very simplified diets. The just want it simple.

So as the rest of the world pursue sophistication, be conscious to the fact that because they choose simplicity over sophistication does not make them a little less than others. Less, you end up marketing to a wrong person.

Mr Jones. Decided, and shipped the 2022 models of Fitness helmets as requested by the captain. He shipped a total of 1,000 helmets for 50 dollars each. But he learned a new lesson that,
Simplicity is the religion of Many.

Author's Note

Please kindly do drop your views on simplicity. I'd like to read them.