5 Ecommerce Design Mistakes That Frustrates Customers

An online store is such a delicate business that can either reach on top or can fall down drastically within no time. Some common mistakes to be avoided

Creating an Ecommerce website isn’t a simple task. A developer has to focus on all aspects which includes product description, shopping cart, user friendly interface, easy checkout and smooth navigation experience. Some basic design mistakes can frustrate a visitor and compel him to leave your website, that can cause loss to a business.

Some common mistakes to be avoided are:

1. Ineffective Search Function

Most people visit an Ecommerce site and directly look for an item they want through the search button. Online stores must have a search bar that should offer correct and effective functions to locate an item. Furthermore, there should be additional filters to narrow down the results. While variety should be there, not finding the exact results can be quite irritating from the view point of a customer.

2. Inadequate Product Details

One of the most common mistake that majority of online retailers do is not providing adequate details regarding their products. An Ecommerce site is not similar to a brick and mortar store, where one can ask about every aspect of the product. Therefore, there's need to provide all product information that includes size, color, weight, functions, materials etc. so that people can take a right decision.

3. Poor Product Images

Images are powerful means that attract visitors to stay on your store and make a purchase. They should be competent enough to fulfill the physical proximity of the product. To build up trust and increase conversions, its necessary to add high resolution images that showcase your product from varying angles. In contrast, using small and low-resolution photos can doubt a customer's purchase.

4. Bad Shopping Cart Design

Another silly mistake made by majority of talented web designers is shopping cart design option. Though it plays an important role in shopping experience and conversion generation, this aspect of designing strategy is often ignored. An effectively coded shopping cart should allow its customers to add several products at a time that too without leaving the product page. Moreover, one should be able to review and revise the quantity of items placed in the cart. A simple and clear shopping cart can help in optimizing the user experience.

5. Complex Checkout Process

A complex and confusing checkout process can ruin the entire shopping experience, which often ends up in posting of a bad review. The more confusing is the process of completing an order, higher are the chances that customers will give up their purchase. To prevent this situation, wrap up the checkout process to a single page.

These were the few Ecommerce design mistakes that can impact the performance of a website in a negative manner. A well designed online store can effectively deliver good shopping experience and can boost sales for the success of a business. Glass Media is a reputed web company that provides high quality web design, Ecommerce & WordPress development, and digital marketing solutions in Brampton. Visit Our PORTFOLIO