Advertising Slogans With a Twist (an excerpt from my book, The Kind-Hearted Smartass)A Story by Craig RoznieckiAdvertising
Slogans with a Twist
Due to my love of language,
ambiguity and sarcasm, whenever I hear certain advertising slogans while
watching television or listening to the radio, my mind begins to race and I
immediately laugh, as I intentionally misinterpret the slogans to mean
something completely different than what they were intended to express.
Following will be some of those very slogans and my responses to them (…as if
the television were actually speaking to me. Yes, I have a few problems. I need
to make some friends.).[1]
Double your
pleasure. Double your fun. (Doublemint gum)
Yes, because when I think
about doubling my pleasure and fun, gum is the first thing that crosses my
mind.
Horatio: “Dude, I can’t
remember the last time I had this much fun! This weed is incredible!”
Carl: “One sec.”
Horatio: “What are you
doing?”
Carl: “Here you go.”
Horatio: “What’s this?”
Carl: “Doublemint gum, of
course.”
How do you spell
relief? (Rolaids)
Ooh! Pick me! Pick me!
Relief. R-E-L-I-E-F. Relief.
Just do it.
(Nike)
I never knew that Charlie
Sheen was the spokesperson for Nike.
Let your fingers
do the walking. (Yellow Pages)
No wonder this country is
fighting obesity.
Sharon: “What on earth are
you doing?”
Buster: “I’m going for a
walk.”
Sharon: “Come on, Buster.
Why would you want to do that?”
Buster: “Eh, I’m fat. I need
to start exercising more.”
Sharon: “Just let your
fingers do the walking.”
Buster: “Won’t that look a
tad strange?”
Sharon: “It’s better than
letting your legs do the walking. It saves time and energy!”
Reach out and
touch someone. (AT&T)
Alright, but if charges are
filed, I’m going to blame you.
You’re in good
hands with… (Allstate)
Being 5’9” and all, those
are some mighty large hands.
You deserve a
break today. (McDonald’s)
Crap. What’s it going to be
this time? Hand? Ankle? Foot? Head?
Charles: “This day has been
tough. I honestly don’t know how it could get any worse. I’m so stressed right
now.”
Ronald: “Yeah, you deserve a
break today.”
Charles: “No! You didn’t
tell Frankie and Paulie to stop by again, did you? What’s it going to be this
time?”
I wish I were
an… (Oscar Meyer Wiener)
Until you’re eaten, then you
will have wished you made a different request.
Mrs. Topeka: “Okay, class.
Now, I’m going to go around the room and want each of you to tell me what you
want to be when you grow up. We’ll start over here.”
Johnny: “I want to be a
baseball player!”
Susie: “I want to be a
dancer!”
Billy Bob: “I want to be a
race car driver!”
Luke: “I want to be a cop!”
Brianna: “I want to be in
the movies!”
Yolanda: “I want to be an
Oscar Meyer wiener!”
Does she… or
doesn’t she? (Clairol hair color)
Your girlfriend? She does and
she does it very well.
Have it your
way. (Burger King)
I wish girlfriends were more
like this.
Angelo: “Come on, honey! You
know I’ve always wanted to have fun with you and your five girlfriends at the
same time!”
Lucia: “Fine. Have it your
way.”
[1]
Perhaps I’ll need to come up with a slogan for myself, something like, “Tastes
Filling, Less Great”. Eh, I’ll need to think of something else.
© 2011 Craig Rozniecki |
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2 Reviews Added on August 24, 2011 Last Updated on August 24, 2011 AuthorCraig RoznieckiColumbus, OHAboutI'll be honest (like this is something new for me...), I'm not sure what to write here. It's not a singles ads, so even though I like long walks on the beach, I don't see much point in mentioning that.. more..Writing
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