The Art of Designing a Search Engine Optimized Home Page

The homepage gives the first impression for the website visitors. If the home page is clumsy, full of content or only images, then the visitors will have no clue about your business. Therefore, from the home page URL, the content and images must have clarity. It must expose your business promptly.

2. Check whether the home page is having a high bounce rate. If so, then changing the home page design and content will help in decreasing the bounce rate. The visitors will visit the website's home page and leave it immediately unsatisfied. If this is the condition, then the bounce rate will be high. The we design might fail to meet the requirements of the visitors. In this situation, changing the look and feel of the page will help to overcome this problem.

3. The home page must convey how your services/products stand out in quality from the rest of the niche in the market. The content must be distinct and reliable. You can include discounts, offer details, experience in the industry, and the call to action.

4. The layout must not be cluttered. Visitors to the home page may become confused and disappointed when they encounter a layout that lacks proper design and contains excessive content. This will surely be visually confusing to the audience. Avoiding these sorts of home page design is a good solution.