Origin Story

The origin story introduces the brand to your audience, and serves as a foundation for the brand's journey and growth:

Ad Copy

 

I'm a first-rate sort.

Imitation won’t do.

With me, it’s gotta be real.

 

That’s why I wear Forbidden Fruit™

the underwear worn by Adam

as he was being thrown out of paradise.

Forbidden Fruit™: comfort is not a sin.

Reviews

[John the Baptist]

And here all these years I thought Adam's drawers were called fig leaf.

[Montag]

It's hard to make a buck selling fig leaves.