Research Insights on Natural Food Colors Market Size, Share, Growth and Forecast to 2025

Rising preference for natural products over artificial coloring agents is projected to drive the Natural Food Colors Market

30 October 2018, The global Natural Food Colors Market size is anticipated to reach USD 2.5 billion by 2025. It is expected to register a CAGR of 6.7% from 2017 to 2025. Health benefits associated with natural food colors coupled with stringent regulations concerning their application in consumables are major factors driving market growth. Europe and North America have been dominating the global market for natural food colors and together these regions contributed a revenue share of 67.0% in 2017.

Regulations imposed by the European Union (EU), World Health Organization (WHO), and others on account of health concerns, are anticipated to drive demand for natural food colors. These products are manufactured from organic and natural food products. As a result, there is a steady rise in demand for these products from consumables, such as confectioneries, dairy products, oils and fats, and beverages. This factor is anticipated to bode well for global market over the forecast period.

The natural food colors market is segmented on the basis of product into carotenoids, curcumin, anthocyanins, carmine, copper chlorophyllin, and others. Carotenoids accounted for majority of market share owing to high demand for various shades of orange color from beverages, dairy and frozen products, and bakery and confectionery applications. In addition, beverage market is growing significantly owing to rising demand for natural fruit juices and health drinks. This factor is expected to propel the demand for natural food coloring in the forthcoming years.

 

On the basis of application, the market is fragmented into bakery and confectionery, beverages, dairy and frozen products, meat products, oil and fat, fruits and vegetables, and food. Beverages segment is expected to account for the largest market share over the forecast period on account of growing launch of natural fruit drinks, soft drinks, and health drinks based on natural pigments. According to Naturex, at least 50% new beverages launched in North America contained natural food colors in 2015. During the same year, new product launches in Asia Pacific and Europe contained 69% and 89% of these colors respectively. Penetration of these colors is high in Europe. However, Asia Pacific is expected to be the fastest growing region in terms of demand over the forecast period.

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