How to Become a Good Copywriter

Just because you can write a few articles or can compose a captivating sales ad, it doesn’t mean you are a copywriter.

Copywriting is an art that involves stringing a cluster of words together with care, craft and consideration. You can either be a good copywriter or you aren’t one at all, because if you cannot effectively deliver a message " the right message " you cannot be a copywriter.

The most important thing to bear in mind is that the right copy is one that reflects the natural tone of the people it targets. Today, the ultimate goal of creating copies is to get the message read, to make the reader perform an action or improve traffic to a site. Hence, to be a good writer today is to know what to do to achieve these goals.

There are many tips and tricks available online today on how to become a good copywriter, but most are general ideas to be a good writer " very few actually address the important factors that make a good copywriter.

Author's Note

Here are 5 of the most important or valuable tips I researched on.

-Know your target audience: This is actually the most favorite tip on how to become a good copywriter – knowing whom you are writing for. Before you take up your pen and start writing, take time to know who your audience is. When you know your audience, you will determine how to write, the tone, the message, colors and even message to pass.
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-Keep it simple and direct: If you thought writing like Shakespeare is impressive, think again. The audience today has no patience to read, understand and digest, they want a message in its simplest form and direct. Copywriting is about making the message easy to digest and direct.
-Keep readers interested and engaged: The audience thrives on immediate information and instant gratification thanks to the ever increasing need for speed in the society today. The secret to being a good copywriter is knowing how to keep the audience interested and engaged until the message is delivered.
-Come up with a creative title: A piece’s title is its first and most powerful tool to capture a reader’s attention and provide a lot of information about the body in the fewest possible words. A good copywriter can think of a catchy, clever, short and engaging title for every copywriting task.
-Strategic use of Keywords: Keywords are among the most important elements that contribute to the creation of an effective and compelling copy, but when used wrongly or wrong keywords used, they could completely ruin a website, drop its rankings and cost it traffic and sales. You are not a good copywriter unless you understand where and how to place keywords and what keyword density is just right.

There are of course many other crucial factors that make a good copywriter including incorporating calls to action, inspiring conversation amongst the readers, and defining your angle, but I think these 5 are the most important characteristics of good copywriting.

Reviews

[Audie G. Couch]

Very Instructive. I knew nothing about copywriting before, but after hearing about it through your writing peaked curiosity.
That's what I call good work.

[Cherrie Palmer]

Very interesting article. I think in today's climate. The key to good copy centers around the notion of transformation. People are always putting their money and time for a better version of who they are. In real life people want simple, but when it comes to that trigger need they want the wow factor. I would think great copy can find the balance of, yes, this is simple, but wow, see what it can do.

:) I hope you enjoy your stay here at the cafe.