HAAS Raises the Bar Transcending Sales with India Value PackageA Story by MachinemakerHAAS is differentiated by their legendary HAAS CONTROL and IN-HOUSE manufacturing of all critical assemblies, which ensures optimal synchronization and compatibility. If you want more information abouWith the introduction of the
India Value Package for VF-2 & VF-4 models, HFO PHILLIPS INDIA sold more
than 1150 machines during last year, breaking all sales records of Phillips
Machine Tools India. The 43% discount enabled Indian SME’s to purchase one of the
world’s best selling VMC. Terrence Miranda, Managing Director of Phillips
Machine Tools India, shares their success story with Machine Maker. 2017 was a phenomenal year
for HAAS. They received orders for more than 1,150 HAAS machines surpassing
their earlier projections. There were several reasons for this however if they
were to mention one it would have to be the special India Value Package that
HAAS introduced on the popular VF-2 and VF-4 machines packed with options that
enhance productivity at an incredible 43% discount. The Indian industry has
prospered in the last couple of years. The introduction of GST and other
policies has driven Indian manufacturers to invest in the future. Indian SMEs
have always dreamt of owning a HAAS machine, a global machine builder that in
the previous 30 years has sold more than 225,000 machines worldwide. Price was
a hurdle in the fulfillment of this dream but HAAS made these dreams come true
in April 2017 with the India
Value Package on its popular VF-2. This move was astounding
with bookings of 114 machines in April 2017 alone! Sensing the customer
response, HAAS extended this offer month-wise till June 2017. In July 2017, HAAS offered an India Value Package offer
for the larger VF-4 as well. VF- 4 is one of the top-selling models across the
world for HAAS. The HFO PHILLIPS team: sales, service and back office put
in an outstanding effort. The team that booked 300 machines in 2016, booked
1,150 machines in 2017. Presales, After-Sales and the Office Support worked in
unison leaving no stone unturned to fulfill their promise to the customers:
QUALITY and LEGENDARY SERVICE above all else. The same year saw the PHILLIPS
EPD Engineered Products Division also record 450 other CNC product sales, which
took PHILLIPS total CNC orders in 2017 to over 1,600 machines. In the past 30 years, HAAS
has not increased the prices of its models in the US. Features and unique
innovations in CNC technology have become the hallmark of the HAAS VF series.
This value-based pricing strategy for its high-tech, high-accuracy products has
made all the difference. In India, from 2012 onwards, price to the end user
increased on account of the INR-USD exchange rate. HAAS presented the India
Value Package for our popular VF-2 for April 2017 only. Indian manufacturers
grabbed this opportunity, and new customers approached them immediately. The
stupendous response led HAAS to renew this month-by-month and to also include
the VF-4 in this offer, which is valid till 30th August 2018, it later be
decided whether the date needs to be extended. HAAS machines have a unique plug-n-play feature and transforming from 3-axes to
a 4- or 5-axes machine is seamless. A VF-2 or VF-4 machine can be upgraded to a
5-axes configuration by adding a trunnion 2-axes HAAS CNC rotary. A HAAS
machines owner can upgrade at any time and does not need to purchase an
expensive stand-alone 5-axis machining center. Another example of HAAS
SIMPLICITY and VALUE. HAAS is differentiated by
their legendary HAAS CONTROL and IN-HOUSE manufacturing of all critical
assemblies, which ensures optimal synchronization and compatibility.
HaasCNC.com and AtYourService.com provide manuals, FAQs and much more to HAAS
machine owners. In India, their unique HFO advantage ensures that parts and
service are available in every major industrial area within 24 hours. HFO
Phillips proudly represents HAAS and offers a variety of solutions in tune with
HAAS objectives. The trust that their Indian customers shower on HAAS and
Phillips invigorates them as they play their role in transforming India into a
manufacturing powerhouse. HAAS has very simple objectives in mind for this year; namely they will
introduce HAAS and their INDIA VALUE PACKAGE to every CNC machine shop in India
through an expanded sales, service and marketing presence. They plan to revolutionize
Indian manufacturing particularly SMEs by delivering world-class products and
services that will enable our customers Make in India and compete on the world
stage. They will mainly focus on two initiatives, firstly, an exclusive,
comprehensive 1+3 years warranty for each HAAS machine. No machine tools
manufacturer has offered such a scheme in Indian Manufacturing history. Their
confidence in this scheme stems from their assurance about HAAS machines, parts
and processes. 2. A 2-year deferred payment plan offered exclusively by
PHILLIPS at industry leading rates. HAAS believes that finance must not be an
impediment in making world class technology available to an Indian manufacturer. “Our objective is simple for
this year, we will introduce HAAS and our INDIA VALUE PACKAGE to every CNC
machine shop in India through an expanded sales, service and marketing
presence. We will revolutionize Indian manufacturing particularly SMEs by
delivering world-class products and services that will enable our customers
Make in India and compete on the world stage. We will focus on 2 initiatives:
1. An exclusive, comprehensive 1+3 years warranty for each HAAS machine. No
machine tools manufacturer has offered such a scheme in Indian Manufacturing
history. Our confidence in this scheme stems from our assurance about HAAS
machines, parts and processes. 2. A 2-year deferred payment plan offered
exclusively by PHILLIPS at industry leading rates. We believe that finance must
not be an impediment in making world class technology available to an Indian
manufacturer”, says Mr Terence Miranda, the Managing Director of Phillips
Machine Tools India. About Us MACHINE MAKER, an authentic magazine from the house of MART Infomedia
Private Limited with 14 years of experience in Indian manufacturing sector, is
all geared up to cover the growth of this new age manufacturing sector in India
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Added on July 20, 2018 Last Updated on July 20, 2018 Tags: manufacturing excellence, The Machine maker, Machine maker, HAAS, India Value Package AuthorMachinemakerPune, Maharashtra, IndiaAboutAbout Us THE MACHINE MAKER, an authentic magazine from the house of MART Info media Private Limited with 14 years of experience in Indian manufacturing sector, is all geared up to cover the growth of.. more..Writing
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