The market is skyrocketing thanks to better internet service utilities and mediums in which to engage in the content, such as YouTube and Twitch.tv. In fact, YouTube Gaming
Runescape Gold is a subchannel from the video Goliath wholly dedicated to livestreaming video games. Market reports indicate that millennials will make up for a large part of driving revenue to gaming through video content and through eSports.
Now does seem to be the perfect time to really start investing heavily into establishing platforms and market representation for brands that are popular within eSports. Activision also has a very strong library of games at the moment that have undeniable sway on the eSports scene, including Heroes of the Storm, StarCraft 2 and Call of Duty. In fact, Activision recently announced a Call of Duty annual championship with a 3 million prize pool. This followed on Microsoft announcing that Halo 5 would be looking to take the crown from Call of Duty in the eSports arena with its own tournament planned for later this year.
Destiny is also growing rapidly and is claimed to be the most watched console game on Twitch at the moment. Establishing a professional league around Destiny wouldn't be a bad way to go about itstriking the brand while the iron is hot.It will be interesting to see what Activision does with the division moving forward, but they certainly know that they want to get in on the eSports action in a more legitimate way. The only thing they're missing now is a fighting game and then they'll be able to have a strong presence in the FGC.