Electronic Article Surveillance (EAS) System Market - Industry Trends and Analysis Report, 2016A Chapter by Markets InsightsProjected to grow at a CAGR of around 3%, Electronic Article Surveillance System Market is to witness a significant growth over the forecast period owing to increasing retail shrinkage globally.Projected to grow
at a CAGR of around 3%, electronic article surveillance market
is to witness a significant growth over the forecast period owing to increasing
retail shrinkage globally. Retail shrinkage has led to significant losses for
many retailers. Increasing retail industry is expected to have a positive
impact on the market growth.
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Shoplifting
techniques have also advanced in these years as thieves are finding ways to
exploit the technology and steal the products smartly. This has encouraged many
retailers to adopt highly sophisticated anti-theft techniques such as EAS
systems to protect their products from shoplifting. EAS systems component
consist of electronic antenna, deactivator or detacher and electronic tag. EAS
tag is being used by retailers to prevent theft of products in retail stores or
shoplifting of books from library. These tags are attached to products or books
and are deactivated or removed when the item is sold out to consumers. This
helps in enhancing the profit margin and operating efficiency of the retailers.
EAS systems have EAS technology, which detects and sounds an alarm if the item
with active tags passes through the gated area of the retail store. EAS systems
reduce the cost of labor to be employed at stores for the purpose of preventing
theft by customers. EAS tags are ideal
for delicate garments as they do no harm to the garment. It also helps retailers
with brand enhancement of the product and simplifies management as retailers do
not have to take measures to avoid the employees from stealing the goods.
Customers feel at ease and comfortable at retail stores with EAS systems as
employers do not stare at them while they shop. These systems threaten the
thieves from stealing the goods. The theft rate of retail stores with EAS
systems is 60%-70% lower than the non-EAS stores. Technological advancement in
EAS system such as source tagging allows for smooth logistics flow as these
tags are attached to the product at the point of manufacture and does not
require manual labeling of merchandize, thereby saving time and money for the
retailers. It also allows retailers to focus on sales rather than on preventing
their goods from theft. However, recent discovery by doctors that EAS systems
in stores can disrupt the pacemaker devices of the patients and can cause them
to drop beats. This discovery is to hamper the EAS system growth over the
forecast period. Moreover, high cost of implementing EAS systems pose a
challenge to this market.
The market can be
segmented on the basis of end-users, EAS components and EAS system type. The
EAS system type includes magnetic systems, acousto-magnetic systems, radio
frequency systems and microwave systems. Magnetic systems are made up of strip
of amorphous metal and detection is achieved with the help of transmitter and
receiver. The EAS components consist of electronic antenna, deactivator or
detacher and electronic tag. Antenna has electronic circuit board system which
sounds alarm when electronic tags passes by it. EAS systems are being used in
apparel and fashion accessories stores, cosmetics and pharmaceuticals, and
supermarkets and large grocery stores. Employees having easy access to
inventory store often steal retail goods. This segment reported for the highest
retail shrinkage currently. Thereby, it is necessary to install EAS systems in
these retail outlets. The cosmetics and pharmaceutical stores are more
vulnerable to retail shrinkage as shoplifters focus on small and easily
concealable items. These products include face creams and perfumes as well as
pharmaceutical products such as fever, cold and cough and antibiotics medicine.
Supermarkets and large grocery stores install EAS for managing their
inventories and preventing thefts of all kind of products.
Europe, North
America and APAC dominated the market recently on account of increasing
cosmetic and pharmaceutical retail stores as well as supermarkets and large grocery
store. According to annual Global Retail Theft Barometer, UK and Europe
retailers lost a huge amount to shoplifting in 2014, with wine, accessories,
lingerie, razor blades and fresh meat. Increasing installation of EAS system in
UK and Europe is expected to drive the market over the forecast period.
Key players in this
industry are Checkpoint Systems Inc., Tekno Electro Solutions, Tyco Retail
Solutions, ALL-TAG Security Americas Inc., Ketec Inc., Nedap N.V., Sentry
Technology Corp. and Tag Co. Leading players are expanding their product line
in order to retain their market shares.
In June 2016,
ALL-TAG Security Americas Inc. announced the release of RFID-Ink that allows
retailers to combine RFID and EAS into a single tag that will result in double
measure of protection for the product.
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