Automated Influencer Campaign Management: Scale Without Growing Your Team

Learn how to scale influencer marketing campaigns using Entyx’s AI automation — manage 5x more streamers without hiring or burning out your team.

In March 2025, video streaming platform Twitch had approximately 7.2 million active streamers, down from a peak of 9.89 million in January 2021. Shocker, right? Imagine the dollars in the eyes of agencies when they see the potential of collaborations. But there’s one small detail to address: more streamers means more advertisers and therefore an increase of manual jobs to process the data. But at the same time, this is a brilliant opportunity for influencer marketing for agencies.

In this article, we will share how automated workflow with a touch of Entyx AI can significantly help with campaign scalability, team efficiency, quality tracking, and working with dozens of streamers at once without the need to expand teams. The traditional approach to collaborating is outdated. Let’s ride the new-generation wave and make big splashes in the industry together!

The Hidden Cost of Manual Influencer Campaigns

Picture this: a regular day as an account manager in an agency, managing several streamer campaigns at once. First, the manager has to hunt and select streamers manually. Spend some time in Excel, constantly switching from one platform to another, doing manual reach checks, manual tracking, and comparing stats, and views till the pain in the eyes. 

Then comes chatting, negotiating terms and conditions, and recruiting. Someone didn’t reply, someone missed the deadline, and someone requested to update their brief. It all ends up in dozens of emails, messages, and daily reminders. 

After having launched a campaign, the account manager has to control the execution. Have streamers shown a banner? Did they mention the brand? Where are the screenshots with the statistics? And all over again, we are back to manual checking up of the timeline, screenshots, videos, and screencasts… 

And then comes reports. Excel sheets, Google Slides, manual summarization of metrics. Infinite circle of the same actions with each new streamer and client. 

As a result, one account manager can manage and process 4-5 campaigns but 8-10 becomes true chaos: deadlines are missed; data gets lost; and stress is overwhelming. 

This is not scaling, but a direct path to burnout. And leads to inefficient workflows and resource overload. The solution is to let the AI-driven system work for managers and free their hands to do more serious tasks. 

How Entyx Automates Influencer Campaigns

And now, let’s imagine a parallel reality! The same agency, the same account manager but using Entyx.

❌ No need to search for streamers manually - Entyx platform offers a wide selection of streamers and influencers from Kick, Twitch, Instagram, and YouTube - a unified database. Our smart filter system sorts them all by the reach, channel type, content type, audience size, demographics, and other metrics. 

❌ No need to fill in Excel files, send reminders, or check manually if the banner was displayed during the broadcast. 

✅ Entyx automatically tracks if the brand was mentioned, if the keyword was said and how many viewers clicked through the links. 

❌ No need to request the streamer to send screenshots - the account manager sees all the data including brand mentions, campaign performance tracking, reach, views, CTR, and Media Value on a comprehensive 360-degree Entyx dashboard. 

All necessary information under your fingertips, so no more switching platforms, using various tools, and stressing over mistakes. And the sweetest part: instead of struggling with 5 campaigns, a manager can easily coordinate 20+ campaigns. And has time not only to control the process but also develop new strategies and even has time for a selfie - that is a true value of influencer campaign automation, isn’t it? Joking! 

The Benefits of Scaling Without Expanding Your Team

Each agency has a big dream of scaling. But scaling also involves more tasks, employees, and expenses (besides having more clients). Entyx changes this formula of success. 

1. No extra hiring as the Entyx platform has your back on routine tasks. 

2. Operational efficiency is one click away, no more need to create reports manually, the platform generates them upon request. 

3. The agency doesn’t waste time on reports as it is available within a few clicks on a single platform. 

4. The agency leads scalable influencer campaigns with no loss in quality. 

What results can a marketing agency expect? 

One account manager can process more clients in 3-5 times and therefore the agency grows financially with no team expansion. 

Moreover, this leads to saving up money, less workloads, faster results, and better analytics. Entyx creates an ecosystem of best-fit streamers for advertisers, their businesses, and marketing goals. 

Checklist: Scaling Influencer Campaigns with Entyx

Let’s take a closer look at the influencer campaign checklist with Entyx! Agencies will learn here how to launch an efficient campaign involving minimal resources: 

1. Set campaign goals - what matters the most: reach, recognition, conversions?

2. Define the criteria for influencers: topic, audience, platform.

3. Find streamers through Entyx - selection by data, not intuition.

4. Automate the negotiation of terms and conditions - template briefs, deadlines, and tracking.

5. Turn on monitoring - Entyx tracks when the brand is mentioned in the stream and whether all KPIs are met.

6. Get reports automatically - ready-made graphs, metrics, and data for clients.

7. Analyze the effectiveness and scale of your campaign without new costs.

Instead of boring moves, you receive an accurate system of agency campaign management and complete workflow automation. Instead of hiring new employees, think of the three managers paired with Entyx to make a powerful advertisement campaign beast to tear the 

market apart with high sales.

Why Agencies Need to Rethink Campaign Management

One should face the truth - agencies that manage streamer campaigns in a traditional way, lose to future-ready agencies that instantly invest in and apply new advancements in technology. 

Manual campaign management tools are expensive, slow, and people-dependent. Entyx designed a business solution for smart marketing operations that shortens the campaign launch time by two times. Frees employees from boring routines and increases their motivation at work, as it’s making their workflow easy and fun. Gives a complete panorama of each client’s efficiency. 

It’s like using Nokia and then suddenly starting to use the iPhone: a whole new technology, speed, style, and possibilities. The new reality is here, at Entyx’s core. 

Conclusion: Smarter, Scalable, Sustainable

Scalable campaigns in streamer marketing or influencer marketing don't mean overworking or hiring new people. 

It means using the right instruments and a smart influencer strategy. Entyx automation, structure, and focus on the results lead to new heights in the agency's business. 

Entyx �" is a smart AI-driven marketing platform for successful scaling with no stress, chaos, or extra spending. Join our FREE Entyx BETA and see how automation transforms your influencer campaigns. See you in the next article.