Navigating the Complexities of Cross-Platform Campaigns with Entyx

Navigating the Complexities of Cross-Platform Campaigns with Entyx

Marketing in 2025 is a never-ending race to grab and keep the audience’s attention on multiple platforms simultaneously. Advertisers launch multi-channel campaigns, use Google Ads, collaborate with influencers, and do affiliate marketing. However, the more marketing platforms you’ve got to manage�"the more additional campaign management tools you use. 

The more exposure you gain, the more complexity creeps into your workflow: different interfaces (most are non-intuitive), different data metrics and approaches to calculate, and constant switching from one platform to another for this or that functionality. This way, managing campaigns across multiple platforms quickly turns into chaos and brings a real headache… But we have a healthy pill for you!

Entyx unites key marketing data analytics and tools to collaborate with streamers on a single platform! You get access to their channels, calculate the real Media Value of collaborations, and get all your ad campaigns at your fingertips, all in one place. Let’s talk more about your “multi-channel pains” and our “treatment”.

The Challenge of Multi-Platform Marketing

Marketer, do you ever feel like a circus performer juggling a dozen campaigns at once? We bet you've got as a minimum five colorful balls in your hands: Facebook Ads, Google Ads, TikTok, Instagram, Twitch for bright multi-channel marketing. And, for sure, additional balls in a basket�"other marketing platforms because the audience is scattered on various channels. 

But, as a standard, with every new platform comes more complexity, more time-consuming tasks to handle, and more data to wrangle. Each platform has a unique interface. You have to learn how to easily navigate and the different mechanics of buying ad spaces: one has rates for clicks, another charges for impressions, and the other one works under an auction model. Targeting is also different in cross-platform advertising�"Meta allows one to hit the audience by interests and multiple parameters, but Google works much better with search requests. 

Most of the headache brings gathering fragmented data like collecting those balls scattered on the floor. Imagine, being an e-commerce brand that launches campaigns on multiple channels at once and additionally, with streamers on Twitch. Facebook has fairly good conversions, but expensive traffic. Google has a high CTR but a low purchase rate. TikTok engages the audience and gives many clicks but few real sales. Twitch streamers drive sales and high ROI only when you know the real Media Value of their ads along with being sure the audience matches your target expectations. 

So how to understand which platform works best for you? Gathering analytics manually takes hours of work, and switching between dozens of screens (interfaces) overloads the team. As a result, marketers spend more time on campaign management than budget, time, and ad optimization. Fortunately, there are AI-driven tools that unify the data and automate campaign management. 

The Struggles of Managing Multiple Tools

Didn't you think the tasks stop on managing the platforms mentioned above? No way, that’s just the beginning of all the fun! Besides them, there's maneuvering between dozens of advertising tools. Some are for easy analytics, like Google Analytics, Amplitude, Power BI. Some are for tracking and attribution (AppsFlyer, Adjust). Some�"to optimize rates: Skai, Marin Software. There are also tools specifically for budget management. So you can imagine, marketers waste hours constantly jumping between tools, manually compiling reports�"when AI could handle it automatically in seconds. 

To understand which platform brings more profit, marketers use Amplitude, then Google Analytics, and AppsFlyer, compare reports, take into account the difference in attribution, and only then can conclude the success of the campaign. These steps make the campaign management process not only complex but the one that significantly slows down decision-making. And consequently, it limits the freedom to optimize ads quickly. 

Multiple tools and platforms create chaos, and chaos related to data leads to budget loss. The solution is in marketing automation and a centralized approach, that unites analytics, tracking, and campaign management on a single platform. 

The Entyx Advantage: One Platform to Rule Them All

Yes-yes! The solution is on the Entyx Platform, specifically in its AI-powered heart. We unite necessary tools on one platform to provide marketers with a centralized campaign management space. Marketers acquire new approaches to ad placements, download AI-powered data reports, use multiple-channel marketing, and calculate metrics in real time thanks to AI-driven tools. 

All these goodies are available on Entyx’s unique interface that enables users to manage campaigns on such platforms like Twitch, Kick, and Instagram. The data is automatically collected and displayed on 360-degree dashboards, analytics are always at your disposal to keep your performance-marketing high. The perks of real time access is that users adjust their campaigns right on the Twitch channels instantly�"without disrupting influencer collaborations. We give users complete freedom to control and modify their marketing campaigns. 

Our goal is to simplify marketers’ work, increase the effectiveness of marketing activities, and save some precious time for you. These are four our main products: 

1. Streamer HUB

It’s a powerful software for data collecting, visualizing, comparing, and analyzing from streaming platforms such as Twitch, YouTube, and Kick.

2. Influencer Marketing 

It is a comprehensive suite of tools designed to automate advertising campaigns and streamline integrations on the Twitch platform. Tailored specifically for brands and marketers, this set of tools leverages advanced AI technology to enhance the effectiveness of advertising efforts, optimize content strategy, and maximize audience engagement.

3. Video & Audio AI Analysis

This AI-driven toolkit is specifically designed to analyze and optimize marketing assets within video and audio content. The tools focus on key aspects such as logo and brand tracking, keyword detection, and sentiment analysis. By utilizing cutting-edge AI technology, this suite provides marketers with valuable insights into how their brand and messaging are represented and perceived across various media, enabling data-driven decisions that enhance the effectiveness of marketing campaigns.

4. Interactive Control 

With this tool you are free to streamline your advertising with AI-driven tools that put you in charge of every detail �" from banners to interactive games, fully customized to your marketing needs. You can manage ad campaigns with streamers. Set up banners and engage games by your marketing goals. Design ads along with the dynamics of live streaming.

Main Pleasures Without the Hassle:

All-in-one: no more need to use various platforms.

Optimization of your main assets-budget and time: marketing automation cuts expenses on additional analytics and campaign management. 

Collaborating with the best-match streamers: access to every streamer’s channel overviews helps you better choose your new advertising partner. 

Real-time Data: track the performance of your ads or even streamers at any time and make decisions based on the current situation.

Entyx �" it’s a whole marketing ecosystem that is built with transparency at its core and AI in its heart. We help you advertise in various creative ways and keep ad campaigns under your control but our protection is to maximize the results. 

Final Word: Simplify Your Marketing Workflow with Entyx

Cross-platform campaigns, multi-channel marketing, streamlined marketing�"all of it can be a real pain for a marketer. But there’s a new generation of a p-AI-nkiller. Forget about multiple screens, manual calculations, and Excel sheets to choose the best influencers for collaboration. Entyx makes its users see a complete landscape of their marketing activities on a comprehensive 360-degree dashboard, and intuitive interface based on precise data. You will no longer distract yourself from optimizing budgets, signing new streamers, creating engaging ad games, and adjusting your ads in real time.  

We created an AI-driven environment for marketers to facilitate and accelerate decision-making using real time data. A unified AI-driven Marketing Platform, Entyx combines many solutions in one: it secures campaign efficiency, our tools increase ROI, and our algorithms eliminate all manual jobs. Try how convenient Entyx AI in action is. Stop juggling… Start optimizing! Experience taking full control of your cross-platform campaigns!