There was once a director. He was one of the best. His movies were beautiful and they got him far in life and they just kept getting better and better. His family was proud, his team was proud, his bosses were proud. When it was time for him to make his last movie, he put all the effort he can muster. His team worked with him, he researched, he did all the work that he could possibly put into that last movie. But it was a flop. The movie was an absolute failure. This destroyed him; broke him. Of course, people tried to reassure him. “At least you made it this far,” they said. “It was better that some you’ve made before,” some pointed out. But none of this made him feel any better, no. You see, their strategy was to tell him that he wasn’t an absolute failure. Their strategy was to make him feel better about himself. The problem is… He wasn’t disappointed because he felt bad about himself. He was was distraught because he felt like he failed everyone. He had failed his family, he had failed his team, he had failed his bosses. He failed and felt like he disappointed those who he cared about most. Was he right? I’m not even sure if he knows that.