electric news : Forum : 2017 OLED high-end TV sales in..


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2017 OLED high-end TV sales increased 2 times year-on-year

6 Years Ago


Affected by the downturn in the TV market and the surge in panel prices, the TV performance of many companies declined. However, in the high-end market, sales of OLED TVs in the Chinese market in 2017 will increase by 2 times compared to 2016, and the growth rate in 2018 will still reach 100%. The industry expects that the huge room for growth will make the competition in China's high-end color TV market more and more intense. MV2201 High-end OLED TVs have grown against the market. According to IHS data, in 2017, in the high-end TV market of more than $2,500, OLED TVs accounted for 51.3% of the world's total, surpassing LCD TVs for the first time. This figure was only 15.5% in 2015 and 35% in 2016. IHS expects that the proportion of OLED TVs in the high-end TV market of US$2,500 will climb to 70.7% in 2018, making it the first choice for high-end consumers. XC17V02PC20I IHS data shows that from the second quarter of 2018, the number of OLED TVs in China will enter a period of rapid growth, of which, the second quarter of 2018 is expected to increase 118.8% year-on-year, and the third quarter of 2018 is expected to increase 120.4% year-on-year. In 2019, China's OLED TVs will increase by 115.5% over 2018.