electric news Forum Samsung market share and influ..

As the world's largest smart phone manufacturer, Samsung Electronics was also the dominant player in the mobile phone market in China and India. But now, Samsung’s share and influence in the smart phone market in these two big countries are rapidly declining. MK20DX256ZVLK10 According to research firm Strategy Analytics, in the fourth quarter of 2017, Samsung’s share of the Chinese smartphone market was only 0.8%. In contrast, Samsung’s market share in China was as high as 20% five years ago. In the fourth quarter of last year, Samsung shipped 9.8 million smartphones in China, and for the first time experienced quarterly shipments of less than 10 million. In fact, in the Chinese market, Samsung’s market share in each quarter of last year has been declining. Among them, the market share in the first quarter was 3.1%, 2.7% in the second quarter, 2% in the third quarter, and 0.8% in the fourth quarter. 2LHT-L5 According to another data, Samsung’s share of the smartphone market in China was 2.1% in 2017, which is only one-fifth of that in 2013. Market watchers said that although Samsung launched a new generation of its flagship smart phone, the Galaxy S9, in China in March this year, the high price (the retail price of the Galaxy S9+ is $839) may deter Chinese consumers. Strategic Analytics expects Samsung’s share of the Chinese smartphone market to remain at around 0.8% in the first quarter of this year. In the mid-end handset market, Samsung faces strong challenges from China's smart phone manufacturers, such as Huawei, OPPO, vivo and Xiaomi, all of whom have introduced more cost-effective handsets. In addition to the Chinese market, Samsung's performance in the Indian market is equally bad. In the fourth quarter of last year, Samsung’s market share fell to 23.9% from 26.2% in the third quarter, surpassed by China’s smart phone maker Xiaomi, ranking second. Previously, Samsung had dominated the Indian smart phone market for six years. Industry observers said that although Samsung is still the world’s most smart phone maker, Samsung’s share and influence will continue to decline in the smart phone market in China and India.