Urmila : Writing

Harnessing the Influence of User-Generated Content in B2B Marketing

Harnessing the Influence of User-Generated Content..

A Story by Urmila


This article explores how B2B enterprises can leverage the potency of UGC to bolster their marketing endeavors and establish profound connections with..
Harmonizing Content Strategy with Transforming Buyer Conduct

Harmonizing Content Strategy with Transforming Buy..

A Story by Urmila


In the realm of B2B commerce, the buyer’s journey has undergone a profound metamorphosis. To thrive in this dynamic landscape, businesses must i..
The Potency of Intent Data: Strategies to Discern and Engage Active Buyers

The Potency of Intent Data: Strategies to Discern ..

A Story by Urmila


In the contemporary digital epoch, data is the lifeblood propelling triumphant marketing blueprints. Among the plethora of data typologies, intent dat..
The Integral Role of Virtual Events in Modern B2B Marketing

The Integral Role of Virtual Events in Modern B2B ..

A Story by Urmila


In the fast-paced digital era, virtual events have become a cornerstone in the landscape of B2B marketing. The rapid advancements in technology and th..