Services Offered, Cruse and AssociatesA Story by Tine Keinz![]() Services Offered, Cruse and Associates![]() Suite101.com Cruse offers a long list of services
in engineering design plus partnership with other professionals related in the
construction industry. Its website does not specify any particular
specialization or any detailed track record of its clients in the past. It
seems, however, that it has had many years of experience and involvement in the
design and construction sector.
Whether it has existed as a
company for years or has gained its experienced through the individual records
of its members is not certain. And it does not really matter that much as the
value of the whole is much greater than the value of the individual parts. It
would be useful if such information were included in the website, plus the
actual names of people involved in the company.
Transparency plays a large role
in gaining the trust of clients you are trying to reach through a website of a
promotional campaign. Certainly, many engineering firms do not need a lot of
advertising if they already have a group of trusted clients who provide them
with business; but new business is always welcome even so for a firm that
essentially does costly once-in-a-lifetime work for individuals and companies,
in general.
Of course, design work entails
construction and a built-up structure will eventually require renovation and
repair eventually. But that is usually down the road in a matter of years or
even decades. In the meantime, the firm has to get as many new contracts in a
couple of months or so. And, depending on the size of a company, the number of
new contracts may run up to more than 5 or more in order for it to remain in
business.
How has Cruse kept up with this need without a
website? Perhaps, it has done well without it. Well and good. But today, the
use of a website and the additional assistance of SEO’s has propelled the
visibility of individuals and companies and has increased business for these
people beyond our expectations.
The successes of others can be a
great inspiration and their lessons valuable tools for those who have not tried
the same strategies. Trying new tricks is always a free choice. © 2014 Tine Keinz |
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Added on January 18, 2014 Last Updated on January 18, 2014 Tags: Services Offered, Cruse and Associates Author
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