How to Automate Your Content Marketing Workflow in 5 Simple Steps?

Content marketing can be a toilsome job since it can get arduous to establish smooth communication among the different departments. This exchange of information between the departmental teams is important to ensure proper implementation of the process. However, this is only possible when the communication mode is organized into a strict procedure.

Without a proper automated system, it can get chaotic and may hinder the progress of content marketing. The following confusions may arise:

“Where is the article that was due today?”

“Where are the graphics for the pending article?”

“What happened to the draft that was supposed to be submitted a week prior?”

Thus, in order to keep the nerves in check, it is vital to establish an automated content marketing workflow.

The Main Roles Required For Content Marketing

In order to generate legitimate content and ensure its proper distribution, it is necessary to establish a strong team. It is ideal that different people perform such roles. The startups can assign these roles to an individual. The efficiency in the latter case will be compromised withal.

The roles of the employees required to carry out the process include:

·         Managing Editor:

This person is designated as the head of a content team. The job of a managing editor includes managing the content workflow and keeping a check on the quality of the upcoming articles.

·         SEO Analyst: 

The job of an SEO Analyst is to identify the suitable keywords for the anticipated articles.

·         Content Writer:

This person is solely responsible for formulating articles as per the guidelines assigned.

·         Designer:

A designer is responsible for creating suitable graphics for the article.

·         Content Distributor:

This person is responsible for distributing the content in the right avenues where the prospects of the said organization lie. For instance, this marketer may upload it on WordPress, optimize the content as per the Google standards, approach the relevant channels etc. 

How Many Team Members Are Required to Start Your Own Content Marketing Workflow?

If one is looking for a content writing startup, the minimum number of team members should be six. This team usually consists of:

·         Two writers.

·         One SEO analyst.

·         One editor.

·         One designer.

·         One market distributor.

What Is The Significance Of An Automated System?

Even though these job roles seemed quite streamlined and confined to a particular task, it is never easy to derive the utmost productive output. Being human, the writers may commit some mistakes in the content, the editor may forget about a deadline, or the designer’s mind may slip details about a particular article. In order to get rid of such possibilities, the installation of the workflow management software is a wise call.

This software will keep everyone updated about the tasks pending at their ends and will assist to keep track of the process stage or progress of the article.

What Are The Five Steps to Automate Your Content Marketing Workflow?

In order to get the right results on the board, the five steps to automate content marketing are listed below:

First Step- The SEO Analysis

It is essential to target an article topic which lies in accordance with the said business. Generally, the businesses opt for certain keywords that can improve the ranking of the published content. Thus, the SEO analysis mostly revolves around the authenticity of the keyword in question; In other words, the analysis includes if the particular keyword has been searched multiple times monthly and if it bears any relevance to the process management. Secondly, the SEO analyst is responsible for equipping the writers with the additional details such as the word count or the topic for a particular article.

Second Step- Identify Distribution Channels

Regardless of the efficiency of the SEO, it is essential to identify avenues which can market an article outside the blog website. In this connection, the distributor brings his competencies into play and identify niche forums to publish the content. This assists the editors and writers to curate a message keeping the specific audience in check, thereby, adding an element of significance to the article. 

 

 

Third Step- The Article Toiling

The process of crafting an assignment follows a rigorous and straightforward pattern. The assigned writer receives a notification which directs them to work on a particular article. The notification includes all relevant details that are to be infused in the article at hand. Once the writer completes the assigned task, he floats the article to the editor. The editor reviews the received article, and if minor tweaks are required, he performs them and completes this step. However, if the article showcases major discrepancies between the guidelines and the content, the article is reverted to the writer. This cycle continues until the editor approves the content and sends it forward to the designer.

Fourth Step- Infusing the Graphical Artistry

The fourth step is all about including the graphical details to the article in question. For this purpose, the designer may include the relevant pictures, gifs or animation as per the nature of the content.

Fifth Step- The Content Distribution

The last step includes the SEO finally publishing the article, and the market distributor is made aware that the post is live. Consequently, the distributor crafts diverse messages for different forums and distributes the article. 

What Are The Solutions Catered By The Automated Workflow Mechanism?

This workflow mechanism equips the employees to reach the following important goals:

·         The content curated adheres to a flow of information that is well placed.

·         The keywords were already known and were not loosely inserted in the article after the fabrication of the content. 

·         There was a concrete devised plan to market the article as the distributor was well aware of the nature of the article prior hand.

On these grounds, to carry out the smooth content marketing workflow, one needs to install an automated system. Since this system makes it easier to follow through every step of content fabrication, it keeps the organization bound as one cohesive unit to work towards betterment.

Author's Note

Hi, this is Steve Dalton from England and he is getting higher education from Cambridge University. He also loves to get assistance from UK Essay Writers Online projects.

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