More information about Annexstad

Annexstad, who will continue to serve as a member of Federated’s board of directors, has a career with the company that spans 47 years, dating back to 1965 when he joined Federated as a marketing representative in his hometown of St. Peter.

After his initial period of service, Annexstad embarked upon a career in marketing management where he continued to build what the company says is a “record of unprecedented achievement.” His accomplishments led to multiple promotions within the company’s marketing division, culminating in his promotion to director of marketing in 1986.

In 1998, he was appointed executive vice president, director of insurance operations, which encompassed responsibilities for Federated’s claims, underwriting, and marketing disciplines. On July 20, 1999, Annexstad was elected president and was appointed chief executive officer. On May 25, 2000, the board of directors of the Federated Insurance Companies elected Annexstad to the position of chairman.

During the past generation Annexstad is credited with the development and implementation of several strategic initiatives that propelled Federated from a successful regional insurer to a position of national prominence within the insurance industry. He created Federated’s business plan, which included new growth expectations and measurements as well as establishing standards for client service. He also directed development of a highly effective national distribution system to fulfill Federated’s commitments to its clients and recommending trade associations and franchise buying groups. His leadership is considered primarily responsible for the companies’ four-fold increase in securing exclusive industry recommendations for Federated’s products and services, today numbering in excess of 400.

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